Sixt’s sexy car PR trick backfires

Sixt’s sexy car PR trick backfires

A car rental service known for whacky marketing gimmicks has drawn scorn on Facebook for a PR gag involving naked models and a convertible.

Sixt takes aim at new transport trends

Sixt takes aim at new transport trends

Sixt targets Schmidt car debacle in new ads

Sixt targets Schmidt car debacle in new ads