marketing
'Only person you have to please is the customer'
In our weekly feature series, The Local looks into a successful entrepreneur's life - the story behind his successes, major challenges and how being an entrepreneur changed him forever. This week, Sparsh Sharma talks to Gene Sobolev, co-founder of inboundli.
Sixt's sexy car PR trick backfires
A car rental service known for whacky marketing gimmicks has drawn scorn on Facebook for a PR gag involving naked models and a convertible.
Football teams turn pink for women's wallets
Do sports fans look pretty in pink? At least one-top flight German football team thinks so as it tries to appeal to the growing female segment of its fan base.
'Milch-Schnitte' snack gets award for deceptive advertising
A group of nutrition campaigners have given confectioner Ferrero's <i>Milch-Schnitte</i> a dubious award: The “Golden Windbag” prize for most misleading advertising.
Consumers in west still ignore eastern German brands
Twenty years after reunification, eastern German products remain virtually unknown in western Germany, illustrating a lingering economic gap between the two sides to the formerly divided nation.