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C as in cocked-up campaign poster

The Local · 27 Jul 2011, 12:00

Published: 27 Jul 2011 12:00 GMT+02:00

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Billboards showing Lorenz Caffier, the CDU’s main candidate for a September 4 election, started going up across the northeastern state along Germany’s Baltic coast this week.

But the campaign ad’s tagline “C wie Zukunft” has sparked widespread derision and mockery for its apparent illiteracy. A parody website has even been set up to lets people pick slogans with other words that don’t start with the letter C.

Recent suggestions included “C as in who needs orthography?” and “C as in kappuccino.”

On Monday, the Mecklenburg-Western Pomerania state chapter of the CDU felt obliged to respond to the controversy in a statement posted on its website.

“We had hoped to get people talking. It worked. The poster works,” said Vincent Kokert, the party’s general secretary in the state. “The slogan ‘C as in Future’ has got people talking about the CDU!”

Story continues below…

He said the C in the slogan was meant to refer to Caffier’s surname and that the conservatives would just have to live with the ridicule.

The Local/mry

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Your comments about this article

13:39 July 27, 2011 by harcourt
Better not mention the German physicist from Mecklenburg who had a Tube named after him !!
16:18 July 27, 2011 by DrStrangelove
^ That would be Mr. X?
23:13 July 27, 2011 by Aelfgifu1
C is for cookie. That's good enough for me.
07:50 July 28, 2011 by Landmine
yeah, it got people talking alright - about how stupid the CDU actually is...
12:46 August 3, 2011 by Talonx
C as in inCompetent.
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