Facebook launches ‘deals’ marketing tool

Social networking site Facebook announced Monday it was launching its “deals” service, on which members can look up special offers on anything from a cup of coffee to a football scarf on their smart phones.

Facebook launches 'deals' marketing tool
Photo: DPA

The function, offered under the German name Angebote, lets Facebook members get discounts and special deals by checking in with local businesses’ Facebook pages on their web-access smart phones.

“Deals” has been available in the United States since November. It is the social networking giant’s bid to tap into local advertising and promotions markets.

To start with, Facebook is partnering with seven companies, most of which operate across the country: Cinemaxx cinemas, the Vapiano restaurant chain, retailers Esprit, Benetton, Douglas and Gravis, as well as football club FC Bayern München.

For example, as an inducement to visit the cinema, a Facebook member might be eligible for free popcorn. To go to a Bayern FC game, they may be offered a free scarf.

Benetton will donate €2 to a technology centre in Kenya for every “deals” registration it receives.

Facebook is promoting the service to businesses as a marketing tool.

“You are giving the user a reason to make a stop at your business and buy something,” Facebook says in material for businesses published by the blog,

It could be used for either one-off discounts or as part of loyalty reward programmes. Group discounts are also possible if several friends check in to a business’ “deals” site.

Archibald Horlitz, head of the computer retailer Gravis, said Facebook “deals” gave the firm “the possibility to connect even more closely with our customers and suggest special deals to them.”

Of Facebook’s roughly 600 million users around the world, more than 200 million use it from mobile devices such as smart phones.

Facebook “deals” works through another relatively new function, “places,” through which the user lets friends on Facebook know where they are at a given moment. That means the user must state where they are on Facebook “places” in order to receive the discounts and offers on “deals.”

The service is only available on smart phones, either by downloading the applications for iPhones and Android smart phones, or via the Facebook website.

DPA/The Local/djw

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.


Facebook deletes virus conspiracy accounts in Germany

Facebook says it has deleted the accounts, pages and groups linked to virus conspiracy theorists, anti-vaxxers and anti-maskers in Germany who are vocal opponents of government restrictions to control the coronavirus pandemic.

Facebook deletes virus conspiracy accounts in Germany
An anti-vaccination and anti-Covid demo in Berlin on August 28th. Photo: picture alliance/dpa | Christophe Gateau

With just 10 days to go before Germany’s parliamentary elections – where the handling of the pandemic by Angela Merkel’s goverment will come under scrutiny – Facebook said it had “removed a network of Facebook and Instagram accounts” linked to the so-called “Querdenker” or Lateral Thinker movement.

The pages posted “harmful health misinformation, hate speech and incitement to violence”, the social media giant said in a statement.

It said that the people behind the pages “used authentic and duplicate accounts to post and amplify violating content, primarily focused on promoting the conspiracy that the German government’s Covid-19 restrictions are part of a larger plan to strip citizens of their freedoms and basic rights.”

The “Querdenker” movement, which is already under surveillance by Germany’s intelligence services, likes to portray itself as the mouthpiece of opponents
of the government’s coronavirus restrictions, organising rallies around the country that have drawn crowds of several thousands.

READ ALSO: Germany’s spy agency to monitor ‘Querdenker’ Covid sceptics

It loosely groups together activists from both the far-right and far-left of the political spectrum, conspiracy theorists and anti-vaxxers. And some of their rallies have descended into violence.

Social media platforms regularly face accusations that they help propagate misinformation and disinformation, particularly with regard to the pandemic and vaccines.