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seniors

Senior models in demand as population ages
careers

Senior models in demand as population ages

Germany’s aging population means seniors are taking up a larger market share than before. One in every three euros spent comes from a person over 60. Advertisers are reacting to the trend by hiring seniors to model their products.
Germany’s Rent-a-Granny future
children

Germany’s Rent-a-Granny future

<b>With Germany’s society ageing rapidly, Roger Boyes, the Berlin correspondent of British daily The Times, explains why you soon might have to pay your grandmother for her valuable time.</b>