Why is the Greater Copenhagen Region offering new arrivals ‘life quality insurance’?

Two arrivals have shared their experiences on their move to the Greater Copenhagen Region, which encompasses eastern Denmark and southern Sweden. .

Megan Gonzales, 31, an American who works at DIS as a Community Advisor, loves the balance between life and work that the region offers. 

"Here, I was able to start a family and a career at the same time. This idea of work-life balance feels more built into the culture than I was used to. And that is something my family has benefitted from.”, she states.

Adam Jones, 38, a Brit working as a Lead Recruiter for Playdead, values the flat hierarchies and lack of bureaucracy, responding: "I like how the work culture is set up here: With a minimum of bureaucracy and hierarchies, where we truly are a team. It has made me feel empowered as an employee. ”

So common are these kind of stories, that the region is offering something unprecedented: 'Life Quality Insurance'.

While not a real insurance policy. it's essentially a 'money back guarantee' that you'll love living in the region. 

Here's how it works. 

Discover the Greater Copenhagen Region’s unique ‘life quality insurance’ offer

If you’re not completely satisfied…

Participants are those who have already decided to move to the region, and registered via the website. If they’re not happy with how their quality of life has improved, the Greater Copenhagen Region will then cover their move home. 

Speaking about the campaign, Greater Copenhagen Region spokesperson Asbjørn Overgaard states:  “We’re so confident that people will fall in love with life in the Greater Copenhagen Region that we are willing to walk the talk. If you move here and find that – against all odds – it isn’t for you, we’ll help you get back home.”

While terms and conditions apply, it’s a bold and unprecedented move by the region. So, what makes them so confident? 

Why is the Greater Copenhagen Region so confident you’ll love living there? Find out more

Top marks for the Greater Copenhagen Region  

One reason for such confidence may be the region’s consistent placing at the top of rankings for the world’s most livable countries.

Denmark and Sweden, both of which constitute the Greater Copenhagen Region, featured in the Top 10 best countries in which to live, as determined by the 2024 US News Expat Insider survey.

Furthermore, Denmark took second place in the 2024 World Happiness Report, which uses polling data to evaluate the well-being of citizens of different countries across the globe.

It’s not just the southern Nordics - Copenhagen itself has won its share of plaudits.

This year the city placed second (just behind Vienna) in the Economist Intelligence’s Global Livability Index, achieving scores of 100 in the areas of education, infrastructure and stability. It also achieved near-perfect scores in the areas of healthcare, culture and the environment. 

People love their move to Copenhagen. Hear more from those who’ve relocated to the region

Greater Copenhagen Region's video introducing the 'Life Quality Insurance' campaign. Source: Copenhagen Capacity

What’s the secret? 

Contributing to the Greater Copenhagen Region’s high rankings are a variety of factors.

Placed at the heart of the Nordics, the Greater Copenhagen Region has excellent transport south towards the rest of the European continent, and north to Sweden, Norway and Finland.

The landscapes of the southern Scandinavian - where natural resources can be limited - mean that the region has had to prioritise sustainability. 

Indeed, Denmark was the first country in the world to cut its carbon emissions in half, and almost half the country’s power is sourced from wind power.

Sweden was also able to achieve this goal in 2020. 

These factors combined make the Greater Copenhagen Region a world leader in renewable energy, with the economy thriving as a result of businesses making the region their headquarters. 

So, you’d like to know more? 

Those pondering making a move to Copenhagen need to hurry – the Life Quality Insurance campaign’ is only running through to the end of November.

If you’re interested in taking up the offer, you’ll need to head to the Life Quality Insurance page on the Greater Copenhagen Region website. 

There, you’ll need to register and fill out the agreement – then you can begin your move, ready to see if the region can make good on such a surprising offer. 

Sign up for the Greater Copenhagen Region’s ‘Life Quality Insurance’ and make a ‘risk-free’ move to one of the world’s most livable regions