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AWARD

The Local shortlisted for top native advertising award

The Local has been shortlisted in the 'Best Use of Online Media' category in the Native Advertising Awards 2018 for its work on the ongoing initiative 'A Woman's Place'.

The Local shortlisted for top native advertising award
'A Woman's Place' has generated over 9.6 million impressions on social media. Photo: Screenshot/The Local

Run in partnership with Stockholm's investment promotion agency Invest Stockholm, the multi-channel 'A Woman's Place' initiative features a series of articles and podcasts produced by The Local's in-house Creative Studio. Each piece of native content promotes Stockholm as a gender equal city where women can achieve their professional and personal potential.

“The time is right for an initiative like this,” says The Local's Commercial Editor Sophie Miskiw. “In the wake of #MeToo, Invest Stockholm wanted to show that efforts are taking place in the city to make it a more equal place for both men and women. We've used real stories to illustrate these efforts and share them with an international audience.”

Since launching the initiative on March 8th, 2018 (International Women's Day), The Local's Creative Studio has produced three articles and seven podcasts which have generated over 9.6 million social impressions.

Invest Stockholm has also called on Stockholm-based companies to declare themselves 'A Woman's Place', publicly confirming their commitment to gender equality. To date, 94 companies including unicorns Spotify, Klarna and iZettle have joined the initiative.

“The Local's readers are very value-driven, so this initiative really speaks to them. The series comes alive through real stories, real people and real values – and that's why it is so successful,” says The Local's co-founder and CEO James Savage. “We look forward to continuing the initiative and seeing how far we can take it.”

Also in the 'Best Use of Online Media' category is CNN for its Great by Design 2.0 campaign and 24sata Native for its article Let's Talk About Sex: Breaking the Taboo. The Native Advertising Awards are hosted by the Native Advertising Institute. The winner will be announced at the annual Native Advertising DAYS conference in Berlin on November 6th, 2018.

To find out more about advertising on The Local, whether you're based in Stockholm or any other cities around Europe, email a member of our team, or call +46 8 656 5019.

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MUSIC

Controversy as ‘anti-Semitic’ rappers win Germany’s top music award

The awarding of the most prestigious prize in German pop music to two rappers who made fun of Holocaust victims has been described by an influential Jewish organization as "a scandal."

Controversy as ‘anti-Semitic’ rappers win Germany’s top music award
Kollegah and Farid Bang. Photo: DPA

At the annual Echo Awards on Thursday evening the rappers Kollegah and Farid Bang were awarded the best album award for their recent release “Jung, brutal und gutaussehend 3”.

For weeks, the fact that the two rappers had been nominated for the award had caused controversy in the German press due to their alleged anti-Semitism.

On the album, Farid Bang raps about his training regime, boasting that “my body is more defined than an Auschwitz prisoner’s.”

Kollegah has previously been accused of anti-Semitism due to a 2016 music video which appears to show a Jewish man at the head of a secretive global banking conspiracy.

Earlier in the evening the singer Campino – frontman of die Toten Hosen – used his acceptance speech for the rock award to criticize the two rappers.

Campino, one of Germany’s most famous musicians, was visibly nervous when giving his speech. He started by saying that provocation in music is generally an important and good thing. But he went on to say that tolerance stops “when people make insults that are misogynistic, homophobic, right-wing extremist, or anti-Semitic.”

His speech was met by a standing ovation from the crowd.

When Kollegah and Farid Bang received their award later in the evening segments of the crowd booed while some people walked out of the theatre.

Rather than directly addressing the controversy of their lyrics, the rappers took the opportunity to mock Campino's nervous speech.

Kollegah imitated the rock singer’s trembling hand as he spoke, before revealing that he had drawn a picture of the Campino with a halo over his head. He claimed he would auction it for a good cause.

The decision by the Echo judges was met with immediate criticism from the Jewish community.

“Disgraceful! Today in Israel and worldwide people are remembering the Holocaust on Yom Hashoah,” the American Jewish Committee tweeted from its Berlin office. “At the Echo 2018 two rappers have been nominated for a prize who have made fun of Auschwitz victims and spread anti-Semitism.”

 

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