Made in Germany rated most loved country brand worldwide

The Local
The Local - [email protected] • 27 Mar, 2017 Updated Mon 27 Mar 2017 12:33 CEST
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A report on the most reputable "made-in-country" brands around the world shows that Germany comes out on top as most trusted.

The report by research group Statista on Monday showed that the Made in Germany label is viewed more positively by people all over the world than any country brand.

The Statista report surveyed more than 43,000 people around the world from 52 countries plus the European Union. The countries included in the survey sample represent 90 percent of the global population.

In an interesting historical twist, the first “Made In” label was actually created by the Brits at the end of the 19th century to distinguish their products from cheaper imports and copy-cat items made by Germans, the report notes.

“It is no secret that this perception of the label changed rather quickly and ‘Made in Germany’ became a seal of quality - also due to the German economic miracle of the 1950s,” writes Statista market research head in the report’s preface.

The report shows that today the German label is most often associated with high quality and high security standards.

And when looking at individual countries’ perceptions of Germany, its “made-in” label received number-one marks in countries ranging from Peru, to South Africa, to Spain, to Saudi Arabia.

After Germany, the next most respected brand was Made in Switzerland, followed by the European Union, United Kingdom, and Sweden. The least trusted country brand was Made in China.



The Local 2017/03/27 12:33

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