Vetements – whose name in French just means “clothes” – is selling a shirt featuring the Deutsche Post subsidiary's logo for up to €245, including through online shops in Germany.
It's described online as a “funny statement piece with a wink in its eye” made of “sun yellow stretchy cotton with a DHL print and round collar”.
“Wear it with skinny jeans and sneakers,” the product page for Stylebop.com helpfully suggests.
Although it's styled to fit a perhaps more catwalk-ready body than your average DHL employee can boast, there's no mistaking the bold shade of yellow known to anyone who's walked down a German street in the morning.
A quick eBay search by The Local on Thursday found ordinary DHL shirts being sold for as little as €21 – posing the question of just how much the fitted tailoring is worth.
Posts about the shirt on social media were a mixture of disbelief and admiration.
Vetements royally take the piss with the DHL t shirt pic.twitter.com/NBUQqjqJS6— kieth. (@rydeymate) 7. April 2016
And the homage didn't go unnoticed by DHL either, with head of DHL Express Ken Allen even modelling the Vetements garment.
DHL's press office in Bonn did not respond to The Local's request for comment.