VIDEO: Are these German 'First Aid Ladies' too sexy?

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VIDEO: Are these German 'First Aid Ladies' too sexy?
Are these ladies just too distracting for a video about first aid?

A German charity decided to draw attention to its first aid campaign the best way it knew how – with catchy pop songs and skimpily-clad women.


"Comparatively few people offer first aid in Germany," the Workers' Samaritan Federation (ASB) wrote on Facebook on Thursday.

"We wanted to help and picked a totally new way to spread life-saving messages as far as we could. The 'First Aid Ladies' show you how you can help if the worst comes to the worst."

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First Aid Ladies zeigen, wie sexy Erste Hilfe sein kann

In Deutschland leisten vergleichsweise wenige Menschen Erste Hilfe. Dem wollen wir abhelfen und haben einen ganz neuen Weg gewählt, um lebensrettende Botschaften möglichst weit zu verbreiten. Die "First Aid Ladies" zeigen euch, wie ihr im Fall der Fälle helfen könnt. Schaut rein!

Posted by Arbeiter-Samariter-Bund on Thursday, February 25, 2016

With first-aid themed covers of US pop hits including Beyonce's Single Ladies, Taylor Swift's Shake it Off and Robin Thicke's Blurred Lines, the "First Aid Ladies" explain how to clear someone's airway, perform mouth-to-mouth resuscitation and use a defibrillator.

This summary shot shows how to check someone is breathing: 1. Tilt the head back 2. Check if chest is moving 3. Listen for breathing sounds 4. Feel for breath over mouth 5. If not breathing, rescucitate. Image: Screenshot/ASB

And the video was an instant hit on Facebook, clocking up almost 7,000 shares and over 1,300 comments by Friday morning – although not all were positive.

"Anyone bringing in humour as a mask for discrimination and fixed [gender] roles using this kind of sexist depiction is a bit crazy," one commenter wrote. "This video is just demeaning and it repulses me!"

What to do with someone who is breathing but unconscious: Make sure they're safe, talk to them, check they're breathing, call 112/emergency and ask for help from other people. Image: Screenshot/ASB

"How many women were involved in coming up with this?" another asked.

Mouth-to-mouth resuscitation: Press 30 times on chest at a rate of 100 beats per minute, breath twice into the mouth, keep alternating and keep going - and don't worry about breaking anything! Image: Screenshot/ASB

Others were quick to reject the allegations of sexism.

"I never comment on things like this, but how in God's name can you complain? Did I miss something? Why is no-one complaining about the beefcake being rescuscitated?" one commenter asked.

How to use a defibrillator: 1. Keep rescuscitating 2. Open the device 3. Follow the instructions 4. Keep going until the emergency doctor arrives. Image: Screenshot/ASB

"Maybe someone should call Rihanna and friends up and tell them to only wear business clothes in their videos in future, what a breach of morals!" another said.

Either way, there's no denying the challenge ASB has posed their Facebook fans – when will YOU be signing up for a first aid course?

"Anyone can do first aid. When will you go to a course?" the video asks viewers at the end. Image: Screenshot/ASB


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