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Germans beat World Cup levels of beer guzzling

The Local · 30 Oct 2015, 11:58

Published: 30 Oct 2015 11:58 GMT+01:00

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German breweries and other beer traders sold 26.6 million hectolitres (100 litres) of beer between July and September this year, according to the report by the German Statistics Office.

That was nearly 1 million hectolitres more than last summer, when the country went World Cup-crazy during the national football team's winning campaign in Brazil.

Despite their reputation for huge beer parties like Oktoberfest, Germans have actually been drinking less beer in recent years, with younger generations choosing mixed drinks or spirits over hops-and-barley beverages.

Last year's World Cup, which saw Die Mannschaft bring home the trophy for the fourth time, at last gave a boost to German beer sales after a bit of a slump.

This year, a boost in beer sales also came from abroad, with residents of other EU states who thirst for German beer chugging down 2.5 percent more beer compared to the same period last year.

And those outside the EU seemed even more eager for German brews, buying up 20.6 percent more than the same quarter last year.

Story continues below…

Domestic consumption of German beer still made up most of the sales at 82.4 percent with Germans drinking 2.3 percent more than in 2014.

Beer mixes, including with Coca-Cola, lemonade or fruit juice, were also more popular, increasing in sales by 13.9 percent over last year.

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