Ice bucket challenge raises €500,000 in a week

The Local
The Local - [email protected] • 2 Sep, 2014 Updated Tue 2 Sep 2014 16:35 CEST
image alt text

The coffers of the German Society for Muscular Disease (DGM) are overflowing with donations thanks to the viral craze for videos of donors dousing themselves with ice-cold water.

P { margin-bottom: 0.08in; }

“It's been a giant surprise,” DGM national director Horst Ganter told The Local. “No one would have counted on such a success.”

“We are connected with the American muscle disease association, but what works in the USA doesn't, unfortunately, always work in Germany.”

A week ago donations had already reached the milestone of €200,000.

But a surge in interest ramped up the rate of donations to the charity, bringing it close to three-quarters of a million euros in contributions in just a few weeks.

The DGM has had staff working extra shifts since the beginning of the craze to accommodate the deluge of donations, and has had to upgrade its IT to deal with the influx.

GALLERY: Ice bucket challenge comes to Germany

“The money all goes to ALS, for research, we're setting some research projects in motion using the money, and it's also used to give support and advice to those affected by the illness,” Ganter said.

“Some people have given donations with other specific purposes, there were people who did the challenge and said they wanted to support other muscle illnesses.”

The organisation has plans to capitalise on the success of the appeal for the previously obscure muscle disease.

“We'll have existed as an organization for 50 years next year,” Ganter said. “We're always interested in growing, and of course we'll try and use this to support that.”

SEE ALSO: Green boss films ice challenge with cannabis



The Local 2014/09/02 16:35

Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.

Please log in to leave a comment.

See Also