Outraged Bavarians flocked to the social media site to record their disgruntlement at Bayern's decision to abandon the traditional red and white colour scheme.
The hashtag #WirWollenRotWeisseTrikots ("We want a red and white kit") – a reference to a chant that former Bayern hero Sammy Kuffour once led – quickly trended as the fans vented their displeasure at the Adidas-made kits.
"Ever heard of TRADITION?" one German fan asked rhetorically.
"What did @FCBayern do to @adidasfussball for them to wreak such terrible revenge?" wondered another.
Another simply confined himself to the comment: "THOSE ARE PYJAMAS!"
Some observers also noticed that the new colour scheme – though it had indeed once been worn by Bayern – also resembled the Barcelona kit, whose former coach Pep Guardiola has transferred his distinctive style of football to the German club in his first season as Munich's coach.
— GRÀCIES TITO (@seifelsheikh) 9. Mai 2014
Other fans were more forgiving, though, pointing out that a colour-scheme once sported by the legendary Franz Beckenbauer can't be all bad:
— Der Bayern Blog (@DerBayernBlog) 9. Mai 2014
Bayern Munich also released a video to go with the new kit:
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