German answer to ‘The Office’ a movie smash

Stromberg, Germany's answer to hit comedy series The Office, has made over €2.2 million since the movie adaptation was released in cinemas on Thursday. It has surpassed the US and UK versions which never made it to the silver screen.

German answer to 'The Office' a movie smash
The movie version of Germany's "The Office" has boss Stromberg taking his team on a work's holiday. Photo: DPA/Youtube/S Vijay/BBC

After its first weekend the movie had already sold 283,497 tickets and brought in over €2.2 million, producers Brainpool announced on Monday.

The film was neck and neck in earnings with the top German release "Vaterfreuden" – a fatherhood comedy.

Five series of writer Ralf Husmann’s sitcom Stromberg have been broadcast over ten years since the show first aired in 2004.

The show follows a fictional German firm called Capitol Insurance and its incompetent boss Bernd Stromberg, a similar role to Ricky Gervais' character David Brent in the UK series which first broadcast in 2001.

Sitcoms inspired by "The Office" have also found large audiences in France and the USA, but "Stromberg" is the first to turn the formula into a successful movie.

The film entered cinemas over the weekend after Brainpool secured €1.02 million in state film subsidies and the same amount again through online crowd-funding.

The €1-million crowdfunding target was raised in just one week, with more than 3,000 fans investing up to €1,000 for a small stake in the film's profits, according to film news site

The movie's plot revolves around the cast going on a company holiday to a hotel to mark the firm's 50th anniversary.

Much of the comedy is based on Christoph Maria Herbst's Brent-like, arrogant boss character trying, and failing, to produce erudite words of wisdom.

Among Stromberg's finest pearls are:

"A boss is like an alarm clock. No-one wants one, everyone hates them, but without one everyone would just sleep."

"You have to forge the customer while he's still hot."

"Why do insurance companies have a lawn in front of the building? So they don't make too much noise when they throw money out the window."

"It was like a world war – only happened once….OK, bad example."

“The best years come after 45, it’s the same as Germany.”

"The truth has little to do with facts. The truth you feel – that's what it's about."

SEE ALSO: Ten best moments from the Berlinale film festival

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German cinemas group purchase part of increased UK investment in Germany

British cinema group Vue International this week announced the acquisition of Cinestar’s 57 premium multiplex sites in Germany, adding 449 cinema screens to its European portfolio. The purchase is part of a broader pattern of increased pre-Brexit British investment in Germany.

German cinemas group purchase part of increased UK investment in Germany
Photo: Paha_L/Depositphotos

Vue International is already present in eight EU27 markets, owning and operating Vue Entertainment in the UK and Ireland, CinemaxX in Germany and Denmark, Space in Italy, Multikino in Poland, Latvia and Lithuania and Vue Nederland in the Netherlands, according to a statement by Vue. Cinestar operates seven cinemas in Berlin alone, including the CUBIX in Alexanderplatz.

A report published recently by German think tank Institut der deutschen Wirtschaft (IDW) estimated that Brexit could reduce EU-UK trade by 50 per cent in the long term. Yet recent UK investment in Germany is on the up. 

READ ALSO: Why Brexit is a double-edged sword for Germany: Special report

Nearly a quarter of all British companies with German subsidiaries said they would increase their number of staff in the EU's largest economy, according to a survey of 5,600 German companies conducted by the German Chambers of Commerce and Industries (DIHK). 21 per cent of British companies with German subsidiaries said they were looking to increase their investment in Germany.

Vue International had already purchased Cinemaxx AG in Germany, a Hamburg-based cinema operator of more than 285 screens, in 2012. Cinemaxx has cinemas in 26 German cities, according to its website.

READ MORE: British relatives of Nazi victims seek German passport as Brexit looms







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