German beer sales sink to 25-year low
The Local · 30 Jan 2014, 09:56
Published: 30 Jan 2014 09:56 GMT+01:00
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In 2013 German brewers sold 9.46 billion litres of beer, the Federal Statistics Office, Destatis, said on Thursday.
That represented a fall of two percent on 2012 and was the seventh straight year that German beer sales have fallen.
“The sustained decline since 2007 continued further,” Destatis said in a statement.
Germans drunk 7.97 billion litres of the 9.46 billion litres produced, a decline of 1.7 percent.
Brewers blamed the mixed weather of 2013 and the ageing population for the fall.
Last summer the country’s brewers saw a slight boost in beer sales, but the overall picture is bleak.
However, one area where sales have increased is less alcoholic beers.
Beer mixed with soft drinks and alcohol-free beers are growing in popularity, Destatis said, representing 4.5 percent of beer sales in 2013 compared to 1.9 percent the year before.