German beer sales sink to 25-year low

The Local
The Local - [email protected] • 30 Jan, 2014 Updated Thu 30 Jan 2014 09:56 CEST
image alt text

German beer sales have sunk to their lowest level since reunification almost 25 years ago, as drinkers increasingly turn to mixed drinks and non-alcoholic beers.

In 2013 German brewers sold 9.46 billion litres of beer, the Federal Statistics Office, Destatis, said on Thursday.

That represented a fall of two percent on 2012 and was the seventh straight year that German beer sales have fallen.

“The sustained decline since 2007 continued further,” Destatis said in a statement.

Germans drunk 7.97 billion litres of the 9.46 billion litres produced, a decline of 1.7 percent.

CLICK HERE for The Local's Business section

Brewers blamed the mixed weather of 2013 and the ageing population for the fall.

Last summer the country’s brewers saw a slight boost in beer sales, but the overall picture is bleak. 

However, one area where sales have increased is less alcoholic beers. 

Beer mixed with soft drinks and alcohol-free beers are growing in popularity, Destatis said, representing 4.5 percent of beer sales in 2013 compared to 1.9 percent the year before.

READ MORE: Price fixing brewers swallow €106-million fine

More

Comments

The Local 2014/01/30 09:56

Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.

Please log in to leave a comment.

See Also