Lifestyle monthly GQ launched the #Mundpropaganda – Gentlemen against Homophobia, campaign in the hope of clearly stating the magazine's stance against intolerance and discrimination of homosexuality.
Editors had 13 German celebrities pucker up for photos. Not really household names outside of the country, but famous in their own country. Singer Herbert Grönemeyet, actor August Diehl, bands Fettes Brot and Revolverheld, all feature in the shoot.
Rappers Moses Pelham and Thomas D also got involved, as did Olympic beach volleyball champion Julius Brink. The result is six surprisingly tender photos, intended to stand in solidarity against not only homegrown homophobia, but that currently making headlines in Russia.
“The intolerance that homosexuals are still fighting against is shocking,” said Editor-in-Chief José Redondo-Vega. “With #Mundpropaganda we wanted to give a clear sign in favour of a free society.”
He added that male heterosexuals kissing each other showed “admirable courage”. The fact that some people who GQ approached to take part in the series said no, shows that Germany still has a way to go, he said.
With British actor Orlando Bloom on the cover, the Gentlemen against Homophobia campaign will be published in the January edition available across the country from December 12th.
Watch GQ's behind the scenes video of the photo shoot here: