Drinkers get thirstier as beer sales increase

Drinkers get thirstier as beer sales increase
Photo: DPA. Brewers are celebrating growing sales, particularly of beers mixed with soft drinks.
Germany’s love of beer shows no sign of abating with the country’s breweries celebrating booming sales over the summer months, figures released on Wednesday showed.

The country already consumes the highest amount of beer per head in the world after the Czech Republic.

And in the third quarter of 2013 – July, August and September – breweries sold 3.2 percent more beer than over the same period last year.

Germans bought 2.7 billion litres of beer in the last three months, the Federal Office of Statistics in Wiesbaden said.

Sales of beers mixed with lemonade, cola and fruit juices have seen an especially strong boost, growing by 13.1 percent. They now make up around 5.6 percent of all beer sales.

Overall, the growth in beer sales was more significant within Germany than in the export market.

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