For the mayoress of Kollnburg, Bavaria, meet and greets are a fool's game, and billboards boring. Josefa Schmid, 39, has become a YouTube hit with her rendition of folk classic "Weu'sd a Herz hast wie a Bergwerk." It translates to “Because you have a heart like a mine.”
In it, Schmid ambles through the area's countryside in the traditional Bavarian dress of a dirndl singing a folk song, before slipping into a lake for a swim in a red bikini. She told newspaper the Süddeutsche Zeitung that she included the skimpy shot because real life “also comes with a pinch of eroticism.”
Although she claimed the video was not part of her election campaign – a move she told the Süddeutsche Zeitung would have been far “too crude”, the Free Democrat politician posted it online on Tuesday in the run-up to Bavaria's elections on September 15.
Whether it's the gratuitous, body-double bikini shots, or not-quite synched lip-synching, the video already has over 1,000 hits on YouTube and its popularity has “really amazed,” the amateur folk star.
Other hopeful candidates in Bavaria, notably a state with a reputation for being very traditional, have been less coy about their offbeat tactics to get into office, with one Christian Social Union (CSU) politician, Joe Heisl, penning his own rap video. Hey, ho, Heisl Joe!