Leibovitz and her fashionable leading ladies
The woman that has photographed the world's biggest style icons has herself fashioned a pioneering career. Little wonder then that Annie Leibovitz was tasked with capturing the mood to launch Marks and Spencer’s new campaign.
No stranger to creating striking portraits that adorn the covers of Vanity Fair and Vogue, Annie Leibovitz’s A-list portfolio has courted both praise and controversy in her depiction of today’s modern woman.
And now she sharpens her focus on what they will be wearing this season, as part of the latest Marks and Spencer’s Autumn/Winter 2013 campaign, which is now available online for customers via its German website.
Patrick Bousquet-Chavanne, Executive Director Marketing and Business Development at M&S said: “Annie was the perfect choice to shoot a campaign of this magnitude. Her unmistakable, signature style, with its truly dramatic aesthetic was exactly what we needed to communicate the essence of the campaign and of the new M&S.”
The UK’s largest retailing is inviting customers to "Meet Britain’s leading ladies" having styled an eclectic mix of 12 respected names including Oscar-winning actress Helen Mirren, Olympic gold-winning boxer Nicola Adams and Grace Coddington, Creative Director of US Vogue.
“M&S has been completely a part of my life,” says Mirren. “When I was 13 I remember seeing a bathing suit in M&S that I really wanted so I saved up my money, week after week and I bought it and thought I was the bees knees in my M&S bathing suit!.
“I love the art of fashion. I like to mix classic pieces - and that’s where M&S is so brilliant – with pieces from other stores and second hand shops.”
Influential and inspiration, Mirren and her leading lady peers pose for Leibovitz in four quintessentially British backdrops to showcase the new season collection.
The winter coat
The female crew step on board to brave the chilly waters of London’s River Thames, wrapped in a diverse range of winter coats, from luxe fabrics in pretty pale shades to soft faux furs in animal prints.
We love this Wool Blend Large Faux Fur Collar Coat
Everyday glamour set in the lush rolling hills of the British countryside defines Marks and Spencer’s ultra feminine Per Una range, with soft tailoring and a contrasting mix of bright and muted colours.
We love these Roma Slim Leg Trousers
Playful for the camera but bold and rebellious in style, the scene shot in a London artist’s studio captures the essence of the London Calling trend with bold checks, relaxed wools and leather trims.
We love this Monochrome Tartan Checked Mini Skirt with Wool
Country house dressing
Sophistication and evening wear is styled in the elegance of a country house setting, presenting the pick of the collection’s dresses including the season’s must have lace-detail trend.
We love this Floral Lace Velour Panel Dress
Article sponsored by Marks and Spencer
This content was paid for by an advertiser and produced by The Local's Creative Studio.
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