Clothes shops slash prices after poor weather

The mild winter and chilly spring have hit Germany's clothing industry hard, with some already slashing prices in a desperate attempt to generate sales, Die Welt newspaper reported on Friday.

Clothes shops slash prices after poor weather
Photo: DPA

One shop in Cologne made no bones about it, with a large sign in the window reading “Bad weather reductions, 20 percent off” – advertising a sale that’s been on since the start of May.

“The situation is very bad, the weather is really hurting us,” said Julia Veiga Martinez, owner of the Limones shop. “I was walking around with my padded jacket on in May. It’s clear that people don’t need to buy new clothes with such weather.”

The winter was too mild, and then the spring was too cold, meaning domestic clothing sales have been depressed since last September, the newspaper said.

The German Association of Textile Trade (BTE) confirmed that the first five months of the year had left the industry three-percent down on last year. It would have been even worse without the still-healthy online sector, it said. Some are estimating that the shop-based trade may be as much as 10 percent down on last year.

One of the domestic clothing giants Gerry Weber, which has spent the last few years going from success to success, recently knocked down its end-of-year prediction from a profit of €900 million to between €860 and €870 million. Its shops stretched out the winter sales in order to try to shift stock.

Andrew Jennings, head of Karstadt, complained of what he said was the “worst spring season in the fashion industry for retail in Europe for years.” This followed a tough Christmas season, he said.

Even Swedish giant H&M, whose biggest market is Germany, said its earnings between March and May was 13 percent down on the previous three months – even though its turnover was about the same.

“The warehouses are full, too full for the middle of June,” BTE trade association’s spokesman Siegfried Jacobs told Die Welt – and said the autumn stock was already on its way.

At least one insider told the paper this would lead to desperate retailers knocking down prices on their summer stock by up to 70 percent as early as June, even though the summer sales are usually expected at the end of July.

The Local/hc

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.
For members


EXPLAINED: Berlin’s latest Covid rules

In response to rapidly rising Covid-19 infection rates, the Berlin Senate has introduced stricter rules, which came into force on Saturday, November 27th. Here's what you need to know.

A sign in front of a waxing studio in Berlin indicates the rule of the 2G system
A sign in front of a waxing studio indicates the rule of the 2G system with access only for fully vaccinated people and those who can show proof of recovery from Covid-19 as restrictions tighten in Berlin. STEFANIE LOOS / AFP

The Senate agreed on the tougher restrictions on Tuesday, November 23rd with the goal of reducing contacts and mobility, according to State Secretary of Health Martin Matz (SPD).

He explained after the meeting that these measures should slow the increase in Covid-19 infection rates, which was important as “the situation had, unfortunately, deteriorated over the past weeks”, according to media reports.

READ ALSO: Tougher Covid measures needed to stop 100,000 more deaths, warns top German virologist

Essentially, the new rules exclude from much of public life anyone who cannot show proof of vaccination or recovery from Covid-19. You’ll find more details of how different sectors are affected below.

If you haven’t been vaccinated or recovered (2G – geimpft (vaccinated) or genesen (recovered)) from Covid-19, then you can only go into shops for essential supplies, i.e. food shopping in supermarkets or to drugstores and pharmacies.

Many – but not all – of the rules for shopping are the same as those passed in the neighbouring state of Brandenburg in order to avoid promoting ‘shopping tourism’ with different restrictions in different states.

2G applies here, too, as well as the requirement to wear a mask with most places now no longer accepting a negative test for entry. Only minors are exempt from this requirement.

Sport, culture, clubs
Indoor sports halls will off-limits to anyone who hasn’t  been vaccinated or can’t show proof of recovery from Covid-19. 2G is also in force for cultural events, such as plays and concerts, where there’s also a requirement to wear a mask. 

In places where mask-wearing isn’t possible, such as dance clubs, then a negative test and social distancing are required (capacity is capped at 50 percent of the maximum).

Restaurants, bars, pubs (indoors)
You have to wear a mask in all of these places when you come in, leave or move around. You can only take your mask off while you’re sat down. 2G rules also apply here.

Hotels and other types of accommodation 
Restrictions are tougher here, too, with 2G now in force. This means that unvaccinated people can no longer get a room, even if they have a negative test.

For close-contact services, such as hairdressers and beauticians, it’s up to the service providers themselves to decide whether they require customers to wear masks or a negative test.

Football matches and other large-scale events
Rules have changed here, too. From December 1st, capacity will be limited to 5,000 people plus 50 percent of the total potential stadium or arena capacity. And only those who’ve been vaccinated or have recovered from Covid-19 will be allowed in. Masks are also compulsory.

For the Olympic Stadium, this means capacity will be capped at 42,000 spectators and 16,000 for the Alte Försterei stadium. 

3G rules – ie vaccinated, recovered or a negative test – still apply on the U-Bahn, S-Bahn, trams and buses in Berlin. It was not possible to tighten restrictions, Matz said, as the regulations were issued at national level.

According to the German Act on the Prevention and Control of Infectious Diseases, people have to wear a surgical mask or an FFP2 mask  on public transport.

Christmas markets
The Senate currently has no plans to cancel the capital’s Christmas markets, some of which have been open since Monday. 

According to Matz, 2G rules apply and wearing a mask is compulsory.

Schools and day-care
Pupils will still have to take Covid tests three times a week and, in classes where there are at least two children who test positive in the rapid antigen tests, then tests should be carried out daily for a week.  

Unlike in Brandenburg, there are currently no plans to move away from face-to-face teaching. The child-friendly ‘lollipop’ Covid tests will be made compulsory in day-care centres and parents will be required to confirm that the tests have been carried out. Day-care staff have to document the results.

What about vaccination centres?
Berlin wants to expand these and set up new ones, according to Matz. A new vaccination centre should open in the Ring centre at the end of the week and 50 soldiers from the German army have been helping at the vaccination centre at the Exhibition Centre each day since last week.

The capacity in the new vaccination centre in the Lindencenter in Lichtenberg is expected to be doubled. There are also additional vaccination appointments so that people can get their jabs more quickly. Currently, all appointments are fully booked well into the new year.