Move over Berlin: why London is Germany's new fashion capital
So you think this season’s trends are only to be found on Berlin’s Kudamm or Mönckebergstraße in Hamburg? Not any longer: Marks & Spencer is flying the flag as the home of British fashion in Germany, with their new Look of London collection.
That London is one of the world’s most fashion-conscious cities is hardly news. The capital that was ‘swinging’ in the 60s has always retained its reputation as a centre of style, with best-selling brands that seamlessly combine an original mix of British heritage and cosmopolitan influence.
There’s always plenty to see in London, from the sights and sounds of the diverse neighbourhoods to the street style that creates a catwalk around every corner. So imagine taking a tour of the city and shopping the London looks without even the need to travel.
Now this is possible as Marks & Spencer, founded in the UK over 125 years ago, brings the best of London style direct to customers in Germany at www.marksandspencer.de.
In its Look of London collection, Marks & Spencer takes inspiration from a pick of well-known London hotspots. It includes everything needed to achieve a complete hip vintage look, a relaxing weekend away or a chic evening out on the town - wherever you are.
The working week - Trafalgar Square
From soft tailoring and chic pencil skirts for her, to sharp suits for him, find your perfect weekday wardrobe to get back to business in style.
We love this Cotton Rich Concealed Fastening Shirt.
Day to night – Covent Garden
Sleek separates are perfect for the busy city lifestyle, giving you a versatile look to take you from day to night.
We love this Animal Print Mac with Belt.
Afternoon with friends – Notting Hill
Be inspired by London street style with on-trend day dresses in graphic prints that will see you through lunch, shopping and cocktails.
We love this Striped & Colour Block Maxi Dress.
Shopping trip – Spitalfields
Find your perfect look for shopping in one of the fashion capitals of the world – think laid-back casuals in the season’s key shades, completed with must-have accessories.
We love this Bohemian Cover-Up Top.
The weekend - Soho
When you want to escape the buzz of the city, make it a stylish getaway with these flattering and easy-to-wear designs.
We love this Pure Cotton Pintuck Tunic Dress.
Article sponsored by Marks & Spencer.
This content was paid for by an advertiser and produced by The Local's Creative Studio.
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