• Germany's news in English

Marks and Spencer takes on German market

The Local · 1 Nov 2012, 15:53

Published: 01 Nov 2012 15:53 GMT+01:00

Facebook Twitter Google+ reddit

But the retail giant is confident that the German online market shows signs of greater potential, and on Thursday announced plans for a localised German customer website, to be unveiled on November 19.

The company has been delivering to the country since 2008, and Germans are already among its top international customers. But Laura Wade-Gery, executive director of the chain's e-commerce strategy, sees opportunity not only in the Germans’ attraction to the "traditional British style", but also in their extensive use of online shopping.

"Germany has developed into one of the leading e-commence markets in the world in recent years," she said in a company statement. "The Germans value above all the comfort and the simplicity of online shopping services."

The new website aims to exploit Germany’s online potential by offering a dedicated German-language sales platform for 15,000 items, with prices in euros.

It is part of a broader strategy for the retailer, which is attempting to strengthen its international position and reduce its dependence on UK economic cycles.

"This is us moving forward with our plan to transform M&S from traditional British retailer to a leading international, multi-channel retailer," added M&S CEO Marc Bolland. "M&S is a brand that's synonymous with British quality, style and value and this move enables us to extend the reach of our brand to more new markets."

Story continues below…

Local platforms in Spain, Belgium, and Austria will be launched simultaneously, following the introduction of websites in France and Ireland.

The Local/pmw

The Local (news@thelocal.de)

Facebook Twitter Google+ reddit

Your comments about this article

18:46 November 1, 2012 by Englishted
Hooray for this news.
19:29 November 1, 2012 by tuckerjj
I was punching the air for joy on the Straßenbahn when I read this headline. Then I read further down (ok, so a localised website, not actual stores, hardly an assault), and then I read the press release which makes no mention whatsoever of food, booo.

10:46 November 2, 2012 by moccasynth
Sausages! Little snacks!
11:41 November 2, 2012 by BobbyBaxter
Just imagine an M&S in Berlin. Actual tasty food for a change. Non of the bland sh*t from Kaisers or Karstadt anymore - Oh god please let it be TRUE::::
13:20 November 2, 2012 by charlenej
Food!!!! Yes!!! Please let there be food!
19:40 November 3, 2012 by Cornish Heritage
What is the matter with you in Germany? Don't like German food anymore? Can't understand that, as Expat I'm some glad to have Lidl and Aldi stores just around the corner. Of course M&S got super food, but you need a super German pension to go with it.
16:52 November 5, 2012 by Englishted
Lidl's sometimes have British week but it is always the same items ,I do enjoy getting cheddar cheese though.

But coming from Birmingham I wish they would have the Curries more often as we are a small town and these "strange " tastes .
Today's headlines
Isis suspect charged with scouting Berlin attack sites
Photo: DPA

German federal prosecutors said Thursday they had brought charges against a 19-year-old Syrian man accused of having scouted targets in Berlin for a potential attack by the Isis terror group.

Berlin Holocaust memorial could not be built now: creator
The Memorial to the Murdered Jews of Europe, in Berlin. Photo: DPA.

The architect of the Berlin Holocaust memorial has said that, if he tried to build the monument again today, it would not be possible due to rising xenophobia and anti-Semitism in Germany and the United States.

'Liberal' Germany stopping Europe's 'slide into barbarism'
Ian Kershaw. Photo: DPA

Europe is not slipping into the same dark tunnel of hate and nationalism that it did in the 1930s - mainly thanks to Germany - one of the continent's leading historians has said.

Eurowings strike to hit 40,000 passengers
Travelers impacted by the strike on Thursday wait at Cologne Bonn airport. Photo: DPA.

The day-long strike by a Eurowings cabin crew union is expected to impact some 40,000 passengers on Thursday as hundreds of flights have been cancelled.

Deutsche Bank reports surprise quarter billion profit
Photo: DPA

Troubled German lender Deutsche Bank reported Thursday a surprise €256-million profit in the third quarter, compared with a loss of more than six billion in the same period last year.

US 'warned Merkel' against Chinese takeover of tech firm
Aixtron HQ. Photo: DPA

The German government withdrew its approval for a Chinese firm to purchase Aixtron, which makes semiconductor equipment, after the US secret services raised security concerns, a German media report said Wednesday.

Long-vanished German car brand joins electric race
Photo: DPA

Cars bearing the stamp of once-defunct manufacturer Borgward will once again roll off an assembly line in north Germany from 2018, the firm said Wednesday.

Eurowings cabin crew union to strike all day Thursday
Photo: DPA.

UPDATE: A union representing cabin crews on Lufthansa's budget airline Eurowings has announced that strikes will last all day Thursday as ongoing contract negotiations continue to falter.

Hesse hopes to set example by building Iraqi orphanages
Refugee children in northern Iraq. Photo: DPA

The wealthy central German state of Hesse has set aside €1 million to build a school, family homes and an orphanage in northern Iraq, in an effort to help refugees there.

The Local List
10 German clichés that foreigners get very wrong
David Hasselhoff. Photo: DPA

Whether it be efficiency, humourlessness or a love of a certain Baywatch star, there are many cliches stuck in the heads of foreigners about Germany. But how true are they?

10 German clichés that foreigners get very wrong
Sponsored Article
Last chance to vote absentee in the US elections
10 ways German completely messes up your English
Germany's 10 most weird and wonderful landmarks
10 things you never knew about socialist East Germany
How Germans fell in love with America's favourite squash
How I ditched London for Berlin and became a published author
12 clever German idioms that'll make you sound like a pro
23 fascinating facts you never knew about Berlin
9 unmissable events to check out in Germany this October
10 things you never knew about German reunification
10 things you're sure to notice after an Oktoberfest visit
Germany's 10 most Instagram-able places
15 pics that prove Germany is absolutely enchanting in autumn
10 German films you have to watch before you die
6 things about Munich that’ll stay with you forever
10 pieces of German slang you'll never learn in class
Ouch! Naked swimmer hospitalized after angler hooks his penis
Six reasons why Berlin is now known as 'the failed city'
15 tell-tale signs you’ll never quite master German
7 American habits that make Germans very, very uncomfortable
Story of a fugitive cow who outwitted police for weeks before capture
jobs available
Toytown Germany
Germany's English-speaking crowd