• Germany's news in English

Marks and Spencer takes on German market

The Local · 1 Nov 2012, 15:53

Published: 01 Nov 2012 15:53 GMT+01:00

Facebook Twitter Google+ reddit

But the retail giant is confident that the German online market shows signs of greater potential, and on Thursday announced plans for a localised German customer website, to be unveiled on November 19.

The company has been delivering to the country since 2008, and Germans are already among its top international customers. But Laura Wade-Gery, executive director of the chain's e-commerce strategy, sees opportunity not only in the Germans’ attraction to the "traditional British style", but also in their extensive use of online shopping.

"Germany has developed into one of the leading e-commence markets in the world in recent years," she said in a company statement. "The Germans value above all the comfort and the simplicity of online shopping services."

The new website aims to exploit Germany’s online potential by offering a dedicated German-language sales platform for 15,000 items, with prices in euros.

It is part of a broader strategy for the retailer, which is attempting to strengthen its international position and reduce its dependence on UK economic cycles.

"This is us moving forward with our plan to transform M&S from traditional British retailer to a leading international, multi-channel retailer," added M&S CEO Marc Bolland. "M&S is a brand that's synonymous with British quality, style and value and this move enables us to extend the reach of our brand to more new markets."

Story continues below…

Local platforms in Spain, Belgium, and Austria will be launched simultaneously, following the introduction of websites in France and Ireland.

The Local/pmw

The Local (news@thelocal.de)

Facebook Twitter Google+ reddit

Your comments about this article

18:46 November 1, 2012 by Englishted
Hooray for this news.
19:29 November 1, 2012 by tuckerjj
I was punching the air for joy on the Straßenbahn when I read this headline. Then I read further down (ok, so a localised website, not actual stores, hardly an assault), and then I read the press release which makes no mention whatsoever of food, booo.

10:46 November 2, 2012 by moccasynth
Sausages! Little snacks!
11:41 November 2, 2012 by BobbyBaxter
Just imagine an M&S in Berlin. Actual tasty food for a change. Non of the bland sh*t from Kaisers or Karstadt anymore - Oh god please let it be TRUE::::
13:20 November 2, 2012 by charlenej
Food!!!! Yes!!! Please let there be food!
19:40 November 3, 2012 by Cornish Heritage
What is the matter with you in Germany? Don't like German food anymore? Can't understand that, as Expat I'm some glad to have Lidl and Aldi stores just around the corner. Of course M&S got super food, but you need a super German pension to go with it.
16:52 November 5, 2012 by Englishted
Lidl's sometimes have British week but it is always the same items ,I do enjoy getting cheddar cheese though.

But coming from Birmingham I wish they would have the Curries more often as we are a small town and these "strange " tastes .
Today's headlines
Creepy clown scare spreads to Germany
Two of the clowns were apparently equipped with chainsaws. Photo: Pedro Pardo / AFP file picture

Police said Friday five incidents involving so-called scary clowns had occurred in two north German town, including one assailant who hit a man with a baseball bat, amid fears that Halloween could spark a rash of similar attacks.

Student fined for spying on women via their webcams
Photo: DPA

Student from Munich fined €1,000 for spying on 32 different computers, using their webcams to take photographs, or record their keyboard history.

This is how much startup geeks earn in Germany
Photo: DPA

A comprehensive new survey of 143 startup founders shows how much you are likely to be earning at a German startup, from entry level all the way up to sitting on the board.

Man dies after beating for peeing near Freiburg church
The Johannes Church in Freiburg. Photo Jörgens Mi/Wikipedia

A middle-aged man from southern Germany has died after being attacked by a group of men who took umbrage with the fact he was urinating in the vicinity of a church.

The Local List
Seven German celebrities with uncanny doppelgängers
Former Berlin mayor Klaus Wowereit and actor Alec Baldwin. Photo: DPA; Gage Skidmore, Wikimedia Commons

Check out these seven look-a-likes of well known German figures - we admit that some are more tenuous than others...

Israel seeks to buy three new German submarines: report
A Dolphin class submarine. Photo: DPA

Israel is seeking to buy three more advanced submarines from Germany at a combined price of €1.2 billion, an Israeli newspaper reported Friday.

Here’s where people live the longest in Germany
Photo: DPA

Germans down south seem to know the secret to a long life.

More Germans identify as LGBT than in rest of Europe
Photo: DPA

The percentage of the German population which identifies as lesbian, gay, bisexual or transgender is higher than anywhere else in Europe, according to a new study.

'Reichsbürger' pair attack police in Saxony-Anhalt
File photo: DPA.

A "Reichsbürger" and his wife attacked police officers on Thursday, just a day after another Reichsbürger fatally shot an officer in Bavaria.

Five things not to miss at the Frankfurt Book Fair
Photo: DPA

From consulting a book doctor to immersing yourself in an author's world with the help of virtual reality, here are five things not to miss at this week's Frankfurt Book Fair, the world's largest publishing event.

Sponsored Article
How to vote absentee from abroad in the US elections
10 things you never knew about socialist East Germany
Sponsored Article
Last chance to vote absentee in the US elections
How Germans fell in love with America's favourite squash
How I ditched London for Berlin and became a published author
Sponsored Article
How to vote absentee from abroad in the US elections
12 clever German idioms that'll make you sound like a pro
23 fascinating facts you never knew about Berlin
9 unmissable events to check out in Germany this October
10 things you never knew about German reunification
10 things you're sure to notice after an Oktoberfest visit
Germany's 10 most Instagram-able places
15 pics that prove Germany is absolutely enchanting in autumn
10 German films you have to watch before you die
6 things about Munich that’ll stay with you forever
10 pieces of German slang you'll never learn in class
Ouch! Naked swimmer hospitalized after angler hooks his penis
Six reasons why Berlin is now known as 'the failed city'
15 tell-tale signs you’ll never quite master German
7 American habits that make Germans very, very uncomfortable
Story of a fugitive cow who outwitted police for weeks before capture
Eleven famous Germans with surnames that'll make your sides split
The best ways to get a visa as an American in Germany
jobs available
Toytown Germany
Germany's English-speaking crowd