• Germany's news in English

Youtube launching niche German channels

The Local · 8 Oct 2012, 10:22

Published: 08 Oct 2012 10:22 GMT+02:00

“Our strategy is to see what interests there are out there that are not catered for on (German) television,” said Youtube manager Robert Kyncl. The concept behind the 12 new channels would be to “fill the blind spots,” he added.

The “Original Channels” concept launched last year in the US, and the German channels should serve up a range of health, comedy, sport, cars and chat shows and should be online by the end of 2012.

A couple of confirmed examples are “Heartbeat Berlin,” which will cover fashion and lifestyle in the German capital and is being made by large private broadcaster RTL. Comedy sketch show “Ponk” will show life in a student house and “Happy & Fit” will cover health and well-being.

Similar models are also being planned for France and the UK. Google, which owns Youtube, said it would capitalise on them with audience-targeted adverts, shown before a programme.

Kyncl stressed that the company was not trying to compete with traditional television broadcasters. He added he felt positive about that the advert clips concept, which he hoped companies would pay more for when they see how successful it is.

Story continues below…

DPA/The Local/jcw

The Local (news@thelocal.de)

Your comments about this article

11:16 October 8, 2012 by The-ex-pat
I bet Gema are foaming at the mouth at the prospect of blocking this too................
11:54 October 8, 2012 by Berlin fuer alles
Not trying to compete with German TV. They don't need to. German TV is rubbish anyway and it won't take much to be better than it. The most likely scenario is the German government will find some way of blocking this competition rather than leaving it up to German TV to improve and compete. As ex.pat says, GEMA will surely step in and put a spanner in the works.

Ze Germanz haz their vays of making zis fail.
13:24 October 8, 2012 by pepsionice
Here's the thing, viewers of state-run TV are dying off. No one in the age group of 15 to 24 watches network TV. So the odds of them being able to continue the state-run TV monopoly in two decades, is zero. I think they know it. But how do you dump all of these expensive TV executives who do almost nothing?
13:42 October 8, 2012 by Berlin fuer alles
@pepsionice. Answer is simple. You don't dump them. Instead you apply a blanket TV tax and keep these dinosaurs in a job. The better option of course would be to make state TV more efficient and cost effective without hitting the tax payer. But that way is never considered an option in Germany. Better keep the old dinosaurs like GEMA, State TV etc going regardless.
09:16 October 9, 2012 by wood artist
GEMA will kill it, claiming that somebody else owns the rights to "channels" and "television." At some point, they'll claim to have found someone who owns the rights to the internet, although they won't disclose who that is, nor how they came to have the claim. When questioned, GEMA will simply say they'll look into it, but never will, or will never notify anyone of the results of that action.

Been there, still dealing with it.

Today's headlines
The Local List
The 10 worst German cities for students to find digs
Photo: DPA

It's the start of autumn, which means the start of the university year. But along with the excitement comes the stress of finding housing - and in some glamorous locations this can be a nightmare.

German broadcaster sues Turkey over confiscated video
Akif Cagatay Kilic. Photo: DPA

German international broadcaster Deutsche Welle said Monday it had filed a civil complaint after a Turkish minister's office confiscated a taped video interview with him.

Germany's 'James Bond' goes on trial over tax evasion
Werner Mauss. Photo: DPA.

Germany's former top spy, Werner Mauss, went on trial on Monday accused of hiding millions of euros from authorities.

Germany holds first national 'mermaiding' championship
Photo: DPA

Ariel would be proud.

15 pics that prove Germany is totally enchanting in autumn
The Max-Eyth-See in Stuttgart. Photo: DPA.

As summer fades into a distant memory and you start to begrudge trading Birkenstocks for boots, these pictures may help change your perspective on the new chill in the air.

Left politician who smuggled refugee could lose immunity
Diether Dehm. Photo: DPA.

Die Linke (Left Party) politician Diether Dehm could lose his immunity as an elected official after he admitted to smuggling a refugee into Germany.

Merkel party leader admits sexism is a problem
Jenna Behrends complained that a member of CDU's Berlin government had called her a "big sweet mouse" in front of a large group. Photo: Sophia Kembowski/dpa

A leader of German Chancellor Angela Merkel's conservative party admitted Sunday that it has a problem with sexism in its ranks.

Ethiopia's Bekele nears record in Berlin marathon win
Participants in the Berlin marathon take to the streets on Sunday. Photo:Paul Zinken/dpa

Kenenisa Bekele narrowly missed out on the world record on Sunday as the Ethiopian won the Berlin marathon ahead of former winner Wilson Kipsang.

Europe needs deals to send migrants home: Merkel
Angela Merkal poses with Bulgaria's Prime minister Boyko Borissov (L) and Austrian chancellor Christian Kern (R) in Vienna. Photo: Joe Klamar/AFP

Europe needs to secure more deals to send rejected migrants home, German Chancellor Angela Merkel has told counterparts in Vienna.

Germany sees 'turning point' in birth rate decline
Children at a a kindergarten in Swabia. Photo: Nikolaus Lenau/Flickr

Is Germany's three-decade decline in birth rate now over?

Sponsored Article
The Inner Circle: the secret to dating in Berlin
6 things about Munich that’ll stay with you forever
Sponsored Article
Why Jordan is the ‘Different’ East
10 pieces of German slang you'll never learn in class
Seven great reasons to stay in Germany this September
Ouch! Naked swimmer hospitalized after angler hooks his penis
Sponsored Article
Retiring abroad: ensuring your health is covered
Six reasons why Berlin is now known as 'the failed city'
15 tell-tale signs you’ll never quite master German
7 American habits that make Germans very, very uncomfortable
Story of a fugitive cow who outwitted police for weeks before capture
Sponsored Article
Life in Jordan: 'Undiscovered treasure'
Eleven famous Germans with surnames that'll make your sides split
The best ways to get a visa as an American in Germany
Sponsored Article
The Inner Circle: the secret to dating in Berlin
Germany's 17 Olympic gold medals in pictures
14 facts you never knew about the Brandenburg Gate
Ten times Germans proved they really, really love beer
Six things you need to know when moving to Germany
These 10 little-known German towns are a must see
German scientists prove birds can sleep while flying
London v. Berlin: Which is better for startups?
13 mortifying mistakes German learners always make
Enter if you dare: Berlin's best abandoned haunts
10 rookie errors all Brits make when they arrive in Germany
jobs available
Toytown Germany
Germany's English-speaking crowd