• Germany's news in English

‘Brevik’ shop renamed following protests

The Local · 8 Mar 2012, 12:45

Published: 08 Mar 2012 12:45 GMT+01:00

Facebook Twitter Google+ reddit

Mediatex, owners of the Thor Steinar clothing label often worn by neo-Nazis, bowed to pressure from local politicians, shop-owners, and citizens who protested in front of the shop.

They were offended by it being just one letter short of that of Anders Behring Breivik, the far-right extremist who murdered 77 people in Norway last year, the Süddeutsche Zeitung reported on Thursday.

Thor Steinar, which decorates its clothes with symbols from Nordic mythology, names all its branches after places in Norway - their newest branch, opened last Thursday, was named after the village of Brevik, south of Oslo. Indeed, the company previously had a shop called "Brevik" in Hamburg, though it was closed in 2008.

A company spokesman said Mediatex had “not expected” that people would make the association, and called the name “an oversight.” The shop is now called Tønsberg.

Local Social Democrat politician Hanka Kliese was unconvinced by the explanation, citing the company’s alleged neo-Nazi sympathies. “The name was consciously chosen to make the connection to Breivik,” she told the Süddeutsche Zeitung. “It is repellent, shocking and unmasks the firm.”

“Behind the company there is a violent and inhuman ideology,” she added. “We don’t want a shop like that here, whatever they call it.”

Chemnitz has seen a rising problem with neo-Nazis in recent years. “The situation has got a lot worse, since the head of [far-right party] the NPD moved his office here,” said Kliese.

Several Norwegian newspapers have also picked up the story, and Anne-Kirsti Karlsen, spokeswoman for the Norwegian embassy in Germany, described the choice of name as “very unfortunate and thoughtless.”

Story continues below…

The Local/bk

The Local (news@thelocal.de)

Facebook Twitter Google+ reddit

Your comments about this article

17:57 March 8, 2012 by green idea factory
... and now it's okay!! The best way to tell who the Nazis are is to let them look like Nazis without hesitation.
Today's headlines
German hospital uses therapy to 'treat' paedophiles
A poster from the campaigne "Don't offend", which offers therapy to paedophiles. The sign reads "Do you love kids more than you'd prefer? There's help." Photo: DB Scholz & Friends / DPA.

A unique German initiative is offering therapy to paedophiles to control their urges, with the aim of getting them help before they offend.

Minister: 'no tolerance' for clowns after chainsaw attack
Photo: DPA

Interior Minister Thomas de Maizière has called for a zero-tolerance approach to 'killer clowns' after a series of attacks culminating in two teenagers being chased by a clown wielding a chainsaw.

Baby who was auctioned on eBay taken away from father
Photo: DPA.

A German court ruled on Thursday that a man who put his one-month-old baby up for sale on the online auction platform eBay should only be allowed contact with the child under supervision.

Portugal's ruling party calls German minister 'pyromaniac'
Finance Minister Wolfgang Schäuble. Photo: DPA.

The head of Portugal's ruling Socialists called German Finance Minister Wolfgang Schäuble a "pyromaniac" on Thursday after he criticized Lisbon for reversing course on austerity.

These are Germany's top ten universities
The new library of Freiburg University. Photo: Jörgens.mi / Wikimedia Commons

These are the best universities in all of Germany - at least according to one ranking.

Introducing Swabians - 'the Scots of Germany'
Photo: DPA

These Southern Germans have quite a reputation in the rest of the country.

Woman sues dentist over job rejection for headscarf
Photo: DPA

A dentist in Stuttgart is being taken to court by a woman whom he rejected for a job as his assistant on the basis that she wears a Muslim headscarf.

Isis suspect charged with scouting Berlin attack sites
Photo: DPA

German federal prosecutors said Thursday they had brought charges against a 19-year-old Syrian man accused of having scouted targets in Berlin for a potential attack by the Isis terror group.

Berlin Holocaust memorial could not be built now: creator
The Memorial to the Murdered Jews of Europe, in Berlin. Photo: DPA.

The architect of the Berlin Holocaust memorial has said that, if he tried to build the monument again today, it would not be possible due to rising xenophobia and anti-Semitism in Germany and the United States.

'Liberal' Germany stopping Europe's 'slide into barbarism'
Ian Kershaw. Photo: DPA

Europe is not slipping into the same dark tunnel of hate and nationalism that it did in the 1930s - mainly thanks to Germany - one of the continent's leading historians has said.

10 German clichés that foreigners get very wrong
Sponsored Article
Last chance to vote absentee in the US elections
10 ways German completely messes up your English
Germany's 10 most weird and wonderful landmarks
10 things you never knew about socialist East Germany
How Germans fell in love with America's favourite squash
How I ditched London for Berlin and became a published author
12 clever German idioms that'll make you sound like a pro
23 fascinating facts you never knew about Berlin
9 unmissable events to check out in Germany this October
10 things you never knew about German reunification
10 things you're sure to notice after an Oktoberfest visit
Germany's 10 most Instagram-able places
15 pics that prove Germany is absolutely enchanting in autumn
10 German films you have to watch before you die
6 things about Munich that’ll stay with you forever
10 pieces of German slang you'll never learn in class
Ouch! Naked swimmer hospitalized after angler hooks his penis
Six reasons why Berlin is now known as 'the failed city'
15 tell-tale signs you’ll never quite master German
7 American habits that make Germans very, very uncomfortable
Story of a fugitive cow who outwitted police for weeks before capture
jobs available
Toytown Germany
Germany's English-speaking crowd