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Art explores discount shopping culture

The Local · 30 Jan 2012, 07:47

Published: 30 Jan 2012 07:47 GMT+01:00

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The exhibition, which is called "I Love Aldi" after the discount supermarket chain, runs at the Wilhelm-Hack museum in the southwestern industrial city of Ludwigshafen, situated on the banks of the Rhine, until March 4.

"The 'Aldi-isation', or the search for low cost, has long since become a social phenomenon which has swept through all social classes and companies," said museum director Reinhard Spieler.

"It's a very German phenomenon, especially for food. The Germans are among those in Europe who spend the least on food and the competition in this market is very stiff."

The exhibition evokes the Pop Art and Fluxus movements which in the 1960s raised questions about art and mass industrial production and blurred the line between the two.

The exhibition challenges consumerism with objects such as a giant shopping trolley, which could be seen as a celebration of the shopper's purchasing power or as threatening to squash the consumer.

Story continues below…

Aldi itself reached out to the art world in its own way in 2003 and 2004 when it sold in its German stores reproductions of paintings by renowned artists - on bread rolls.


The Local (news@thelocal.de)

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Your comments about this article

13:48 January 30, 2012 by Edin
While I see the need for artistic expression, I find wasting food on it dreadful... Maybe Germans are not poor and hungry, but other half of the planet is.... I wonder what those artists would use to express their hunger????
19:32 January 30, 2012 by Lisa Rusbridge
Do they also exhibit all the rotten produce especially the bananas, or the onions that when sliced open are mushy and rotten from the inside?
00:35 January 31, 2012 by zeddriver
"The 'Aldi-isation', or the search for low cost, has long since become a social phenomenon which has swept through all social classes and companies," said museum director Reinhard Spieler.

So what would he have the folks do. Buy company stock when the price is at a record high, Or bonds when they are paying low interest. or pay to much for food to show we aren't poor.

I guess it's chic and trendy to pay to much for stuff.
00:39 January 31, 2012 by wwessing
i hope and pray that we will get a aldi in elizabethtown,north caroline,and that way i would not have to drive 30 mile to buy grocey in another town.

thank you rev.william fred wessinger
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