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TV firms agree to turn down volume on adverts

The Local · 7 Dec 2011, 08:49

Published: 07 Dec 2011 08:49 GMT+01:00

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Private broadcasters including the enormous private broadcaster ProSiebenSat1 gave up previous opposition and agreed to change their policies after all agreed on generous preparation times, the Handelsblatt reported on Wednesday.

But viewers will be left diving for the volume button at every commercial break until next August, when the new volume regulations are due to kick in. This means the state broadcaster ARD will wait for longer than it had intended, the paper said.

Advertisers’ organisation the GWA had argued that if the volume on television adverts was to be turned down, it should be done across the board at the same time – to save advert producers the extra costs of making ads with more than one soundtrack.

The association said it welcomed the change, saying it would lead to a more harmonic experience for viewers – although this leaves unanswered the question of who wanted adverts to be so much louder than programmes in the first place.

The Local/hc

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The Local (news@thelocal.de)

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Your comments about this article

09:30 December 7, 2011 by twisted
Why do the stations have to "agree?" Doesn't the state have any control over what TV stations do in this regard? Seems to me that this should be a simple thing that regulators should have control over.
11:57 December 7, 2011 by freechoice
who still watches TV nowadays?
19:15 December 7, 2011 by lordkorner
the odd football game...that's it
19:19 December 7, 2011 by Tharwat
OOOOOOh Yes thank you, finally my prayers answered :)

ok freechoice, you must be kidding .. are you trying to avoid tv tax ;)
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