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BMW to develop electric car for Chinese market

The Local · 10 Sep 2011, 15:15

Published: 10 Sep 2011 15:15 GMT+02:00

“It will be a purely Chinese brand. It will have no connection with the BMW brand,” board member Friedrich Eichiner told the Frankfurter Allgemeine Zeitung. Otherwise there would be a risk of brand dilution.

According to the newspaper, BMW has been under pressure from the Chinese authorities to agree to the creation of new brand. All Western manufacturers have been told that they must develop brands specifically for the Chinese market in order to be allowed to build new factories in the country. Another condition is that the foreign companies cooperate with a Chinese company.

Volkswagen has already made plans for a hybrid automobile called the Kaili, while Daimler has also announced that is planning an electric car in partnership with Chinese carmaker BYD.

BMW will work with its Chinese partner Brilliance to create a brand for the so-called “New Energy Vehicles,” which are named in the country’s latest five year plan as a strategic industry.

It is still uncertain how many electric cars it will manufacture with Brilliance but they are unlikely to use the normal BMW technical standards. The German company does not want to share too much of its intellectual property with other companies.

Story continues below…

DPA/The Local/smd

The Local (news@thelocal.de)

Your comments about this article

09:37 September 12, 2011 by freechoice
A Standard electric car cost twice or 3 times as much as a comprable non electric car. Just imagine what a luxury brand electric car will cost! Definitely shocks the socks off any future purchases.
06:59 September 14, 2011 by EVsRoll
This is good news, though the comment by freechoice above is well taken. Most Chinese people will be priced out of say a Mini-E.

Perhaps BMW can provide technical skills required to tailor a design to more common Chinese citizens. The air would no doubt be grateful.

EVsRock!

http://www.evsroll.com
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