McDonald’s on Tuesday reporting turnover over €3 million for the first time last year despite shrinking business for the fast food sector overall. The figure makes Germany the company’s fourth most important market behind the United States, France and Japan.
Bane Knezevic, head of McDonald’s in Germany, said the chain expected sales to grow by up to four percent in 2011, spurring him to create some 2,000 jobs.
McDonald’s currently boasts 1,386 branches in Germany and is looking to open between 20 and 30 new restaurants this year.
“We’ve managed to grow in a difficult market,” said Knezevic.
Half of the new positions will will be traineeships, he said. McDonald’s is currently Germany’s 30th largest employer, with some 62,000 people on its payroll.
Knezevic said the humble cheeseburger remained the chain’s top selling product, but innovations such as a veggie burger were drawing in new customers. However, the biggest surge in business has been through the McCafé segment, brewing up an increase in sales of 17 percent.
As McDonald’s take a bite out of their competition by continuing to grow, the company is planning to hold on to its place at the head of the table. There might not yet be plans for an organic burger, but options such as a healthier chicken wrap or premium-standard burgers will feature heavily on the menu. French fries also have half as much salt as they did in the past.
Prices look set to rise this year, however, with an expected increase of 0.8 percent until the Autumn.
In 2010, McDonald’s worldwide operations chowed down on $24 billion in sales and $4.9 billion in profit.