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Beate Uhse erotica hit where it hurts by free online porn

Free porn available on the internet is hitting erotic shopping empire Beate Uhse where it hurts – in the bottom line.

Beate Uhse erotica hit where it hurts by free online porn
Photo: DPA

The Flensburg-based German business posted a loss for the first half of the year, with pre-tax losses of €6.1 million – after a profit of €686,000 in the same period of 2009.

The company played a large part in enabling the sexual revolution in post-war Germany, supplying sex education material as well as condoms and sex toys under plain cover by post.

Named after its founder, Beate Uhse became a huge player in the erotic industry in Germany and abroad, but is now trying to alter direction towards more lifestyle products, a change which is taking longer than anticipated, the company said on Friday.

“To be realistic, the transformation to a lifestyle company for eroticism will, from today’s viewpoint, take another two years,” said chairman Serge van der Hoof.

Turnover was down by 12.3 percent in the first half year, to €96 million. The company gave a profits warning too, although financing is secure.

The previously strong DVD sector has shrunk dramatically in the face of competing free sex films available on the internet.

New products such as bedclothes and towels have been introduced as part of the new concept, while the mail-order business has been split into ‘soft’ and ‘hard’ sections, although this has not helped performance.

Sales in the 258 erotic shops across 11 countries have also drooped, with turnover down by €3.6 million to €26.6 million.

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Survey: One in three Germans thinks sex with friends is okay

One in three Germans is comfortably on board with the concept “friends with benefits,” according to a survey released Thursday from the research institute YouGov.

Survey: One in three Germans thinks sex with friends is okay
Photo: depositphotos/4pmphoto

“‘Friends with benefits’ is now apparently accepted by the general public,” said sociologist Janosch Schobin from the University of Kassel about the notion of sex outside of a romantic relationship.

Schobin used the English phrase, which is also known as “Freundschaft Plus” or “Sex unter Freunden” in German. 

The study was conducted ahead of the “International Day of Friendship” on July 30th, and asked 2,045 Germans their opinion about all aspects of friendship.

A full 60 percent of those surveyed said that, in a friendship between a man and woman, there stands a “risk” that one of the two will seek more than just friendship. About 20 percent of those surveyed said that a pure friendship between men and women simply is not possible.

SEE ALSO: Just how liberal is Germany anyways?

Yet the majority had an open attitude towards friendship between the two genders, with 50 percent of respondents under the impression that a good friendship with an ex-partner is possible.

The average German has a total of 3.7 close friendships, according the study, with a further 11 people who are part of their circle of friends.

Making friends in the first place

Most Germans make friends through their jobs, according to the survey, with 45 meeting them at work. This was followed by secondary schools and university (around 20 percent) and hobbies (21 per cent).

As a young adult, Germans acquire the most friends from school, says Shobin. Until the birth of their first child, the number then slowly decreases, because it then increasingly focuses on partnership and family.

Every tenth person now meets friends via social networks. Although many Germans spend hours each day on Instagram, Facebook, and other platforms, 75 percent think they can only make real friendships offline.

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