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Amazon begins selling groceries in Germany

DPA/The Local · 1 Jul 2010, 10:02

Published: 01 Jul 2010 08:34 GMT+02:00
Updated: 01 Jul 2010 10:02 GMT+02:00

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“That’s the largest selection of groceries to be found online in Germany,” Amazon manager Christian Bubenheim said.

The company, which originally started out selling books and has expanded to encompass most of the retail spectrum, has teamed with 60 partners for the new food offerings.

Other items include organic and fair trade products, Mediterranean specialties and a large selection of wine. But customers who buy from more than one vendor still only get one bill, the company said.

“The ease of purchase was particularly important to us,” Bubenheim said.

Delivery for the edibles will remain the same as Amazon’s normal service in the country, which is free for bills larger than €20.

In Frankfurt and Berlin the company will even guarantee same-day delivery for orders made before 11 am.

Story continues below…

While the dot-com era saw the failure of many online grocery operations, faster internet connections and the ability to better present the products have created better conditions for success, Bubenheim said.

The company already offers the service in the US.

DPA/The Local (news@thelocal.de)

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Your comments about this article

09:17 July 1, 2010 by Aschaffenburgboy
This service will be good for people that don't find the time to make it to the store in time before they close. I will be able to order some groceries, have them deliver at work, and not stress out about getting everything done on Saturday. This is great!
09:47 July 1, 2010 by Clapoti
"Delivery for the edibles will remain the same as Amazon¦#39;s normal service in the country, which is free for bills smaller than €20. "

You mean "which is free for bills higher than €20"...
09:52 July 1, 2010 by William Thirteen
ha - froodies is currently offering free delivery at Amazon.de so i just nabbed a bag of gummi bears for 0.89.... delivery sometime tomorrow or next week!
10:01 July 1, 2010 by chimpansi
Thats a great news. I hope they give competitive price like other stuff which they already sell.

Atlast I dont have to see those droopy faces at Tengelmann anymore!!
10:03 July 1, 2010 by The Local Germany
Thank you for pointing that out, Clapoti. We've fixed it.
11:18 July 1, 2010 by Clapoti
No problem
11:47 July 1, 2010 by nycinhamburg
I can't find any food on Amazon.de. Maybe my German is not so good yet I don't know but I can't find anything on there. A lil help Local readers??
11:59 July 1, 2010 by fromNYC

Food/Groceries = Lebensmittel
14:32 July 1, 2010 by saucymugwump
Here in the USA, multinational corporate monopolies like Walmart attract large numbers of not-so-clever customers. The competition, i.e. small businesses, usually quickly disappears after a Walmart store is opened. I thought Germans were too smart to fall into that trap with the newest monopoly, Amazon, but obviously I was mistaken. It is a real shame that a German cooperative couldn't perform the same function as this new Amazon offering, saving the member businesses money in the bargain.

14:37 July 1, 2010 by Edmond Schindler
Great! I'm all for progress! I wonder if they are open Sundays and Holidays? :-)
16:43 July 1, 2010 by whiteriver
Can someone explain me how do they manage to deliver fridge goods?
17:28 July 1, 2010 by chimpansi
whiteriver, they dont deliver this with DHL. Its probably done through their local partners like food-shop, Genusshandwerker or others. There are tonnes of tiefkuhl delivery companies in every german cities who usually do it for restaurents and company canteens. Probably they could use them too.

Its just like how they deliver heavy items like washmachine.
19:25 July 1, 2010 by claudegaveau
Great, no more pushing and shoving when a new check-out opens in my local supermarket. I wonder how the Germans will try to get theirs delivered first?
23:10 July 1, 2010 by mezzoforte
William Thirteen, you are sooo funny.

It's because of jerks like you, that shops have to protect themselves against by providing minimum shopping amounts. It's already changed, probably more poeple had this brilliant idea to order a chocolate bar.
08:57 July 2, 2010 by Flying Scot
Shopping for anything is my pet hate ,i try to avoid it as long as poss and get folks to do it for me,if i won lottery id have to give family and mates the money to do it for me,it must be the most boring dullest thing in life to do.
12:27 July 2, 2010 by shanthini
Its a very good idea. I am better satisfied by shopping groceries online with this site http://www.online-indian-shop.com , for indian groceries. With Amazon, i do not find good products related to Indian groceries.
11:05 July 10, 2010 by Symbioxys
The shipping cost are hilarious, for some items double the price of the item.

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