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McDonald's to sell Hoeneß bratwurst burger

DPA/The Local · 25 Jun 2010, 15:11

Published: 25 Jun 2010 08:32 GMT+02:00
Updated: 25 Jun 2010 15:11 GMT+02:00

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“We’re showing once again that McDonald’s thinks regionally,” said the firm's vice chairman Holger Beeck.

Hoeneß, who co-owns the HoWe sausage factory with his son Florian in Nuremberg, came up with the Teutonic treat – three small bratwurst smothered in mustard and grilled onions on a roll – which McDonald’s will sell as Nürnburger. The name is slight alteration of the typical regional sausages known as Nürnberger that is meant to play on McDonald’s burger sales.

The country’s 1,361 McDonald’s locations will begin the three-month offer on July 5.

“The hamburger became famous around the world, why should the Nürnburger have any less potential,” Hoeneß said.

The FC Bayern president has been adding humorous videos about his “invention” to his own website over the past few weeks.

And just in time for McDonald's PR blitz, next month’s edition of the country’s top consumer organisation Stiftung Warentest’s magazine gave the Hoeneß family HoWe brand sausages their coveted gut seal of approval.

Germans eat an estimated 2.7 kilos of bratwurst each year, the magazine said, but they may be disappointed to find out only one in four of the bratwurst tested received the “good” rating.

The government-funded but independent foundation chose grilling season as an appropriate time to review 19 bratwurst sausages available at stores around the country.

Story continues below…

Nürnberger bratwurst from Rewe, HoWe Original and Schlütter's Original took three of the top spots, results showed. Meanwhile Wolf brand Thüringer and sausages from Bratmaxe took second and fifth place.

According to the organisation, it is not surprising that both Nürnberger and Thüringer sausages tested so well, because they are regionally protected and must meet higher standards that dictate the origin and composition of the meat.

While the organisation also found three of the sausage brands to be “deficient,” they found that many of them still exceeded test guidelines for meat content, containing more flesh than gristle. But those labelled as “top quality” or “delicatessen” were not always the best, they added.

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DPA/The Local (news@thelocal.de)

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Your comments about this article

13:18 June 25, 2010 by luckycusp
I dont like the Nürnberger Bratwurst but all the others have been quite good. Wonder whats the big difference in taste!
17:09 June 25, 2010 by marimay
Doesn't look good! D:
22:13 June 25, 2010 by hanskarl
Nürnberger Bratwurst.....lecher!

MacDonalds Nürnberger Bratwurst.........this depends on who they hire for the the Brötchen and who they hire for the Senf.
22:29 June 25, 2010 by JohnnesKönig
leave it to Mc Dönälds to ruin good German food...
05:58 June 27, 2010 by wood artist
Well, at least they're not going to offer it in the US. Here, they would call it the McBrat, which doesn't quite translate, does it? Besides, most people in the US have no idea what a proper brat tastes like anyway. They'd just complain because it isn't like the "garbage" that is marketed as bratwurst in the US.

13:15 June 27, 2010 by OkieinBerlin
@wood artist, what's your problem? Most Americans will eat almost anything that MacDonalds serves them... as will most Germans, who seem to be keeping those 1,361 MacDonalds open, eating the same awful burgers that Americans love. Sorry to disillusion you but when it comes to eating garbage, there just isn't that much difference between Germans and Americans.
00:41 June 28, 2010 by wenddiver
Dupersize it and sell it in America.
15:57 June 28, 2010 by Flying Scot
How do you tell a Scotsmans Clan?look under his kilt,and if its a quarter pounder hes a Mc Donald.
16:31 June 29, 2010 by greattoucan
There's only one real bratwurst, and that is Thüringer bratwurst, the best fast food in the whole world!
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