Germany's news in English

Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

Erotic magazine for women hits German newsstands

Share this article

Erotic magazine for women hits German newsstands
Photo: Alley Cat
14:30 CEST+02:00
A new erotic magazine for women called “Alley Cat” hit German newsstands this week, with publishers targeting young women who have “grown up with sex,” according to the editor.

The 26-year-old Ina Küper has produced the 10,000-circulation magazine from her home beginning in 2008, but publisher Burda recently made her their youngest editor-in-chief ever.

On Thursday 150,000 copies of the first edition – featuring a cover of a woman in a cat mask – went on sale. Topics include environmentally friendly sex toys, erotic fantasies, “Hot Boys,” and “Skin-tight looks for hot days.”

“Alley Cat is aimed at a generation that very obviously grew up with the theme of sex,” Küper said.

The glossy magazine, aimed at 18 to 35-year-olds, doesn't shy away from showing naked buttocks or genitalia, and the language is at times explicit. But there is “nothing sleazy,” about the content, and there will never be nudity on the cover, Küper said.

She said some of her inspiration came from the US series "Sex and the City."

“I think without this series we wouldn't be where we are now,” she said.

If the first edition is successful, Burda plans to publish the magazine monthly, and also has high hopes that of gaining a “fair number of men” as readers too.

“We said right away that this magazine had potential,” Burda head Ulrike Zeitlinger said, saying the publisher had been particularly impressed by Küper's “unbelievable passion.”

Get notified about breaking news on The Local

Share this article

The Local is not responsible for content posted by users.
Become a Member or sign-in to leave a comment.

From our sponsors

Seven of the biggest healthcare culture shocks in Germany

Scared of falling sick when living in Germany? Don't be. The country's healthcare system is among the world's best – even if things can be a little different to what you're used to. To lessen the shock, here's The Local's guide to the cultural quirks that might trip you up.