Published in by monthly Manager Magazin, the survey of 21,000 engineering, business and economics students found that despite the serious challenges facing the auto industry, German car companies dominated the rankings because they “stand for innovation and dynamism.”
Berlin-based consulting company Trendence, which conducted the study, found that behind Audi, the next most popular German employers were BMW, Lufthansa, Porsche, Siemens and Deutsche Bank. Volkswagen also jumped from 17th to 9th place in this year's survey.
The top five companies that fell into the coveted “High Potential” group for business and economic students were US-based consulting companies Boston Consulting Group and McKinsey, followed by Lufthansa, Audi and the German Foreign Office. Engineers chose Audi, Bosch, BMW, Siemens and Porsche for this category.
Meanwhile the students surveyed said they believed their prospects of finding job at a coveted employer were improving. In the 2009 Absolventenbarometers, or “Graduates Barometer,” almost two-thirds of those polled said they feared finding a position would be difficult, but in 2010 only 48 percent said this was the case.
Students' salary expectations also improved slightly, according to the magazine.
While companies have indeed begun recruiting again, they are being more cautious than in the past, Trendence expert Holger Koch told the magazine.
“The companies are in the comfortable situation where they currently select from a certain oversupply,” he said, citing good grades, flexibility, internationality, and efficient completion of studies as applicant must-haves.