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Neo-Nazi clothing label Thor Steinar sues satirical copycat

DDP/The Local · 16 Apr 2010, 18:26

Published: 16 Apr 2010 18:26 GMT+02:00

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Since December 2008 Storch Heinar, or “Stork Heinar,” has mocked the neo-Nazi scene with t-shirts and other products bearing the image of an awkward cartoon stork with a Hitler-style moustache and hairdo. The label funds the Social Democratic activist organisation Endstation Rechts, which aims to fight right-wing extremism in the state of Mecklenburg Western-Pomerania.

The tongue-in-cheek label has apparently done so well that now Thor Steinar’s parent company MediaTex is taking them to court on June 23 in Nürnberg-Fürth.

Storch Heinar organisers don’t deny the label apes Thor Steinar’s identity.

“We want to highlight that the brand ‘Thor Steinar’ has a high status and symbolic significance in the scene,” said one of the project’s initiators, Mathias Brodkorb, a Social Democrat and Mecklenburg Western-Pomerania state parliamentarian.

Brodkorb says he has frequent run-ins with parliamentarians for the neo-Nazi NPD party, which has had six seats in the state legislature in Schwerin since 2006.

The t-shirts, mugs, and even dog outfits bearing Storch Heinar’s image have sold throughout Europe, Brodkorb said, describing the silly stork as a “poor bastard.”

MediaTex, based in the Brandenburg city of Zeesen, apparently tried to trademark the Storch Heinar name soon after the t-shirts appeared, but was rejected and followed up with a lawsuit against the activist group.

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The company, known for being litigious, acknowledged it had initiated the lawsuit but refused to comment on the case.

But Brodkorb said Endstation Rechts won’t bow to the legal pressure, and has instead launched a new t-shirt series to boost funding for legal costs. The shirts indicate that the purchaser is a Weltkriegsverliererbesieger, or “World War loser conqueror.”

“However the trial goes, we’ll figure out how to keep the clothing shop open,” he said.

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DDP/The Local (news@thelocal.de)

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Your comments about this article

11:45 April 17, 2010 by Prufrock2010
If MediaTex's trademark application was rejected, as the article states, then it has no infringement claim. One cannot infringe a nonexistent trademark.
14:55 April 17, 2010 by William Thirteen
i suspect this is more a nuisance litigation in hopes of making it too expensive for Endstation Rechts to continue. Faisal Al Zarooni's deep pockets may be hard to compete with...
14:10 April 20, 2010 by Hebbellover
I guess I won't be buying anymore New Balance shoes....NOT! They happen to make some of the best high arch running shoes, Nazis or not, I still wear them!
00:35 May 11, 2010 by FreemonSandlewould
Dear Mr Reporter and members of the press.


Even Hitler admitted there was not alot of difference between NAZI's and the commies and that he made the artificial distinction mostly for the reason HE wanted to be at the head of the winning movement.

Thus please try to remember NAZISM was fundamentally a movement of the left.
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