• Germany's news in English

Beer consumption hits 20-year low

AFP/The Local · 28 Jan 2010, 14:38

Published: 28 Jan 2010 14:38 GMT+01:00

Facebook Twitter Google+ reddit

Sales of German beer, which includes the likes of Becks, Warsteiner, Radeberger and countless other brands, dropped to just under 100 hectolitres (2.2 billion gallons) in 2009, a fall of 2.8 percent on the previous year.

There has been a steady downward trend in beer sales in Germany, with a small blip in 2006, when the football World Cup, hosted by Germany, boosted consumption.

Peter Hahn, from the German Brewers Federation, said he hoped the World Cup in South Africa this year, would once again spur Germans to enjoy a few cold ones.

"We hope that the weather this year will again play ball, that Germany does well at the World Cup and that plenty of people go to the pub or beer garden to watch the matches with a good beer," Hahn said.

The federation blamed the desperate economic situation in Germany last year for the decline. Germany, Europe's top economy, suffered a five percent contraction in 2009, the worst slump since World War II.

Story continues below…

A longer-term trend towards less manual work and more office-based employment had also reduced Germans' after-hours thirst, the federation said.

AFP/The Local (news@thelocal.de)

Facebook Twitter Google+ reddit

Your comments about this article

16:14 January 28, 2010 by Happybabe
it is nice to know that people are drinking less alcohol which is a curse for human being
17:48 January 28, 2010 by fritzwiz
Lori and I were in Germany for three weeks last year, and did our best to consume as much as possible. It was a pleasure and we look forward to returning. We did notice a lot of wine in the stores, has German wine consumption gone up?
02:22 January 29, 2010 by Meringer
My apologies to the German citizens. I was unable to make it over this year and therefore was not able to consume my usual levels. I did however, purchase as much imported beer as possible. Unfortunately, my local supplier no longer is able to get FranzisKaner and so my consumption here has also fallen a bit.

HAPPYBABE: Alcohol is a blessing to human beings and not a curse, the Bible even talks of the benefit of alcohol and exthorts you to drink it for you ailments. The curse is the foolish people who cannot handle alcohol properly, but then there are people that abuse all sorts of things, not just alcohol.
11:28 January 29, 2010 by Happybabe
I completely disagree.

Pls type in the google:

1. Alcohol linked to cancer risk in woman

2. Alcohol activates cellular changes that make tumor cells spread

Pls dont refer to Bible for scientic matters. Bible is full of unscientic information and contradiction as well. if you wanna know write your email address i wll send you those information with clear reference from Bible. May God help you to keep urself away from alcohol which kills you.
11:44 January 29, 2010 by michael4096
Alcohol is a poison. So is most medicine. The good news is that they're poison to bacteria and other nasties also. So over many thousands of years, people have worked out that drinking alcohol or adding it to water is healthier than drinking water by itself because the body handles alcohol better that some of the bugs in the water.

As always, books written 2000 years ago reflected the life and knowledge at that time.
12:10 January 29, 2010 by OkieinBerlin
Maybe this decline can be attibuted to market dominance by a handful of really mediocre beers, while so many really outstanding regional and local beers are overlooked. What a pity. In the meantime, I'm not going to reduce my consumption any. Bottoms up!
12:36 January 29, 2010 by Happybabe

Please dont misguide people. if you want to make problem for urself drink alcohol but should not justify it based on assumptions. I go for science , truth and reality, why to care something written 2000 years back if it is not compatible or worthwhile now. Drink alcohol if doctor prescribes your for specific problems. I would suggest you to read articles i mentioned above and think. thanx
13:02 January 29, 2010 by michael4096

I agree people should read and think. I would suggest that you read my comment and think before replying. thanx
18:39 January 30, 2010 by lordwilliams629
Alcohol in large amounts is only a weakness and reckless way of exscaping the realitys of life.
Today's headlines
Student fined for spying on women via their webcams
Photo: DPA

Student from Munich fined €1,000 for spying on 32 different computers, using their webcams to take photographs, or record their keyboard history.

This is how much startup geeks earn in Germany
Photo: DPA

A comprehensive new survey of 143 startup founders shows how much you are likely to be earning at a German startup, from entry level all the way up to sitting on the board.

Man dies after beating for peeing near Freiburg church
The Johannes Church in Freiburg. Photo Jörgens Mi/Wikipedia

A middle-aged man from southern Germany has died after being attacked by a group of men who took umbrage with the fact he was urinating in the vicinity of a church.

The Local List
Seven German celebrities with uncanny doppelgängers
Former Berlin mayor Klaus Wowereit and actor Alec Baldwin. Photo: DPA; Gage Skidmore, Wikimedia Commons

Check out these seven look-a-likes of well known German figures - we admit that some are more tenuous than others...

Israel seeks to buy three new German submarines: report
A Dolphin class submarine. Photo: DPA

Israel is seeking to buy three more advanced submarines from Germany at a combined price of €1.2 billion, an Israeli newspaper reported Friday.

Here’s where people live the longest in Germany
Photo: DPA

Germans down south seem to know the secret to a long life.

More Germans identify as LGBT than in rest of Europe
Photo: DPA

The percentage of the German population which identifies as lesbian, gay, bisexual or transgender is higher than anywhere else in Europe, according to a new study.

'Reichsbürger' pair attack police in Saxony-Anhalt
File photo: DPA.

A "Reichsbürger" and his wife attacked police officers on Thursday, just a day after another Reichsbürger fatally shot an officer in Bavaria.

Five things not to miss at the Frankfurt Book Fair
Photo: DPA

From consulting a book doctor to immersing yourself in an author's world with the help of virtual reality, here are five things not to miss at this week's Frankfurt Book Fair, the world's largest publishing event.

Parents who don't get nursery spot for kid entitled to pay
Photo: DPA

The Federal Court of Justice (BGH) ruled on Thursday that parents whose children don't receive placements in nursery care are entitled to compensation.

Sponsored Article
How to vote absentee from abroad in the US elections
10 things you never knew about socialist East Germany
Sponsored Article
Last chance to vote absentee in the US elections
How Germans fell in love with America's favourite squash
How I ditched London for Berlin and became a published author
Sponsored Article
How to vote absentee from abroad in the US elections
12 clever German idioms that'll make you sound like a pro
23 fascinating facts you never knew about Berlin
9 unmissable events to check out in Germany this October
10 things you never knew about German reunification
10 things you're sure to notice after an Oktoberfest visit
Germany's 10 most Instagram-able places
15 pics that prove Germany is absolutely enchanting in autumn
10 German films you have to watch before you die
6 things about Munich that’ll stay with you forever
10 pieces of German slang you'll never learn in class
Ouch! Naked swimmer hospitalized after angler hooks his penis
Six reasons why Berlin is now known as 'the failed city'
15 tell-tale signs you’ll never quite master German
7 American habits that make Germans very, very uncomfortable
Story of a fugitive cow who outwitted police for weeks before capture
Eleven famous Germans with surnames that'll make your sides split
The best ways to get a visa as an American in Germany
jobs available
Toytown Germany
Germany's English-speaking crowd