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Fashion Week brings visitors and their cash to Berlin

20 Jan 2010, 07:40

Published: 20 Jan 2010 07:40 GMT+01:00

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The event, which runs between January 20 and 24, is not only a sought-after showcase for new designers, but also a noteworthy source of income for the cash-strapped capital. According to Christian Tänzler, representative of Berlin’s tourism board, the average Fashion Week visitor spends around €240 per day.

While the temporary influx of fashion industry professionals is a boon to Berlin’s tourist trade, Tänzler said that the transformation of Berlin’s image is just as valuable.

“The image of Berlin as a fashion metropolis – you can’t measure that,” he told The Local.

With the increase in tourist traffic, temporary work opportunities also arise. BREAD & BUTTER, a jeans and streetwear trade fair located at the historic Tempelhof Airport, has hired 4,700 provisional employees. Among them 3,500 have assisted in the construction of a temporary façade, runways and a display area for BREAD & BUTTER’s 600 exhibitors.

Click here for a photo gallery of Berlin Fashion Week.

In July 2009, Mayor Klaus Wowereit lured BREAD & BUTTER back to Berlin after a four-year stint in Barcelona. Around 80,000 buyers and urbanwear industry professionals are expected to attend the trade fair this year.

Concurrently, the 6th annual Mercedes-Benz Fashion Week at Bebelplatz will feature fashion shows every 90 minutes. International and local designers such as Anja Gockel, Paolo Errico, Patrick Mohr, Rena Lange and Sam Frenzl are scheduled to display new collections.

“The German capital is becoming a fashion centre of truly international appeal,” deputy mayor Harald Wolf said recently.

Story continues below…

Meanwhile the burgeoning green fashion industry will also be represented this week at THEKEY.TO forum in Kreuzberg’s Heeresbäckerei. The three-day event will host a variety of sustainable lifestyle workshops and a green shopping event open to the public. Renate Künast, head of the Green Party is expected to speak at the opening event on January 21st.

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Your comments about this article

19:50 January 20, 2010 by Heinrich der Zweite
¦quot;The German capital is becoming a fashion centre of truly international appeal,¦quot;

But not with this photo. Even the glasses look bloody awful !
21:12 January 20, 2010 by kazka
Well, the photo is from an underwear trade show called, as the logo in the backround reads "5 elements.berlin". Strange and short fashion weekk description (there is so much more going on) with a picture featuring a show not mentioned in the article.
22:39 January 20, 2010 by davidmc
I wonder how long it took the girls to grow their hair that long.
23:51 January 21, 2010 by Fredfeldman
That photo is exhibit # 1 as to why fashion has nothing to do with men. Think about it. Its even a bogus non starter for most women.
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