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McDonald's to turn logo green in Germany for environment

AFP/The Local · 23 Nov 2009, 11:04

Published: 23 Nov 2009 11:04 GMT+01:00

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At German branches of the US fast-food chain, the famous golden arches will be emblazoned on a green background, rather than its usual red, McDonald's Germany vice-president Holger Beeck said.

The change will be made on all new and refitted restaurants "out of respect for the environment," Beeck told the Financial Times Deutschland.

The instantly recognisable logo is the world's sixth most valuable brand, according to a 2009 report by Interbrand consultancy, behind only Coca-cola, IBM, Microsoft, General Electric and Nokia.

A study earlier this month showed that McDonald's was the most popular brand for Germans between the ages of 12 and 18.

McDonald's has in the past come under fire from environmental groups on several fronts, including its use of packaging and deforestation.

Story continues below…

However, environmental campaigners Greenpeace have also praised the company for efforts to be more environmentally friendly, including introducing refrigerators without harmful chlorofluorocarbons.

AFP/The Local (news@thelocal.de)

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Your comments about this article

13:05 November 23, 2009 by Davey-jo
They said satire died when Kissinger got the peace prize. They lied
08:30 November 24, 2009 by airborne1092
Well, I was going to lambast Mickey-Ds tackling an easy problem like the environment and why not go for the gold by meeting the challenge of providing something healthy to eat? Then, I thought it's all about choices and something about leading a horse to water... :/

McDonalds is greatest example of a physical manifestation of 'liberty' that I can think of, that the Germans have. Good on you McDonalds, truly. For your efforts at generating more revenue. As much as I hate you and what you stand for, I have enormous respect for your work ethic and work effort and the success you have You in a capitalist system. It just goes to show, you have to know the difference between your 'job' and your 'business.' /salute
11:38 November 24, 2009 by berlinski
Cheap marketing ploy
04:53 November 28, 2009 by abcdef
If McDonald's thinks that green organisations aren't going to think of them as a liar, then cows can jump over the moon and dogs can go to Mars in pyjamas.
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