Clean it like The Kaiser: Siemens offers FC Bayern appliances
Michael Dumiak · 3 Sep 2009, 15:30
Published: 03 Sep 2009 15:30 GMT+02:00
Bending it like Beckham was yesterday. Today, devoted connoisseurs of the beautiful game can clean it like The Kaiser – Bayern legend Franz Beckenbauer, that is.
German industrial giant Siemens has the two Bayern-themed appliances on display at Berlin’s sprawling IFA consumer electronics fair, which kicks off for the public on Friday.
Don’t expect a huge football-themed drum on the inside of the washer, though. The Bayern designs are limited to a simple logo strategically placed on the washing machine and vacuum cleaner.
But according to a knowledgeable Siemens marketing gnome, customers will be able to buy what will become actual production models as part of an ongoing sponsorship deal the Munich-based Siemens cut with the Bavarian football powerhouse.
Even now, in a well-placed corner of the club’s Allianz Arena, Siemens cooking appliances dominate a space in a fancy skybox overlooking the pitch. The company’s home appliance sponsorship efforts in recent years have centred on creating cooking events, but Siemens has now clearly decided to try to capitalise on football fans’ known penchant for doing the laundry and ridding the house of dust bunnies.
Whether the latest Bayern deal will allow the club to wash away the bad memories of the Jürgen Klinsmann era last season and hoover up the title remains to be seen.