Bundesliga clubs rake in record cash for jersey sponsorship

Bundesliga clubs rake in record cash for jersey sponsorship
Photo: DPA
Most German football fans lament their clubs can’t compete with Europe’s deep-pocketed teams on the pitch. But when it comes to jersey sponsorship money, the Bundesliga even beats leagues in England, Italy and Spain.

According to business daily Handelsblatt, the Bundesliga’s 18 clubs will rake in a record €130 million for the prime advertising space on the chests of the league’s footballers.

Compared to the latest available figures, that sum trounces the €85.5 million and €70.5 million earned respectively by England’s Premier League and Italy’s Serie A last season, as well as the €50 million Spain’s La Liga will make this year.

The most expensive jersey in the Bundesliga belongs to defending champions VfL Wolfsburg – a club sponsored by carmaker Volkswagen. VW will fork over €20 million to put its logo on the team shirt.

Both FC Bayern Munich and Schalke 04 could also each make €20 million from their sponsors – Deutsche Telekom and Gazprom – but the final amount depends on how the clubs perform next season.

Handelsblatt reported that VfL Bochum, which narrowly avoided relegation last year, is the only Bundesliga side still without a jersey sponsor. But officials at the club are still confident they’ll be able to pull in at least €2.5 million for this season.

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