According to business daily Handelsblatt, the Bundesliga’s 18 clubs will rake in a record €130 million for the prime advertising space on the chests of the league’s footballers.
Compared to the latest available figures, that sum trounces the €85.5 million and €70.5 million earned respectively by England’s Premier League and Italy’s Serie A last season, as well as the €50 million Spain’s La Liga will make this year.
The most expensive jersey in the Bundesliga belongs to defending champions VfL Wolfsburg – a club sponsored by carmaker Volkswagen. VW will fork over €20 million to put its logo on the team shirt.
Both FC Bayern Munich and Schalke 04 could also each make €20 million from their sponsors – Deutsche Telekom and Gazprom – but the final amount depends on how the clubs perform next season.
Handelsblatt reported that VfL Bochum, which narrowly avoided relegation last year, is the only Bundesliga side still without a jersey sponsor. But officials at the club are still confident they’ll be able to pull in at least €2.5 million for this season.