'Father' of Playmobil Hans Beck dies

DPA/The Local
DPA/The Local - [email protected] • 2 Feb, 2009 Updated Mon 2 Feb 2009 15:18 CEST
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The founder of the internationally beloved Playmobil toy figures, Hans Beck, has died at the age of 79, the Zirndorf-based company announced on Monday.


Beck, who had retired near the Bodensee in the state of Bavaria, passed away on January 30 of a serious illness, Playmobil owner the Brandstätter Group said.

The “father” of Playmobil developed the 7.5-centimetre plastic figures and they hit the market in 1974. More than 2.2 billion Playmobil figures have been produced since.

Beck, a trained carpenter, began working for the Brandstätter Group’s founder Horst Brandstätter in 1958 and came up with the little plastic figures after being assigned with creating a concept for a series of toys for small children. The first Playmobil people were dressed as cowboys, Native Americans and construction workers.

“No horror, no superficial violence, not short-lived trends,” was Beck’s motto, and the figures, with moving arms and legs and snap-on clothing, captured children's imagination with their simplicity.

The Brandstätter group is now Germany’s largest toy producer with 3,000 employees and a turnover of €452 million in 2008.



DPA/The Local 2009/02/02 15:18

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