“We’re planning to produce an animated film with 3-D technology,” Constantin Film’s Martin Moszkowicz told the German financial daily Handelsblatt. “Although the exact date hasn’t been determined yet.”
Given the difficulties facing the movie industry, which has to compete against high-definition television, the Internet and video games for viewers’ attention and money, 3-D films are seen as a possible light at the end of the tunnel.
“3-D is a way to attract new target groups into the movie theaters, especially the 14 to 25-year-old age group, which is so important to the sector,” said Moszkowicz. “They want some out of the ordinary, and this technology can give them that.”
According to a study presented at the Cinema Expo trade fair in Amsterdam, there are 3,250 movie theaters worldwide that can show 3-D films. Three years ago, there were only 90 and it’s estimated that by 2011, there will be 11,000 3-D theaters around the globe.
While 3-D is not new, advanced digital technology means this is not your father’s, or grandfather’s 3-D movie, with paper glasses and blurry pictures.
Big Hollywood studios such as 20th Century Fox, Disney, Warner and Paramount hope to produce 20 3-D films this year, according to Handelsblatt.