Audi cancels Olympic torch event at Mount Everest
DPA/The Local - [email protected]
Published: 16 Apr, 2008 CET.
Updated: Wed 16 Apr 2008 15:13 CET
German carmaker Audi has decided to cancel its SUV marketing event at the foot of Mount Everest in connection with the Olympic torch relay amid the ongoing controversy surrounding China’s policies in Tibet.
“We don’t want to pour oil into the fire,” a company source told the German news agency DPA on Wednesday.
But other sources in Beijing involved in the marketing campaign for Audi’s new SUV spoke of making only “a few changes” and that the carmaker “had decided not to invite any foreign media” to the event where the Olympic torch is to be carried to the top of the highest mountain in the world.
Foreign journalists have been banned from Tibet since the brutal Chinese crackdown against protests there last month. Audi is the only official sponsor for the torch event at Mount Everest, which is scheduled to take place in early May.
Comments
See Also
“We don’t want to pour oil into the fire,” a company source told the German news agency DPA on Wednesday.
But other sources in Beijing involved in the marketing campaign for Audi’s new SUV spoke of making only “a few changes” and that the carmaker “had decided not to invite any foreign media” to the event where the Olympic torch is to be carried to the top of the highest mountain in the world.
Foreign journalists have been banned from Tibet since the brutal Chinese crackdown against protests there last month. Audi is the only official sponsor for the torch event at Mount Everest, which is scheduled to take place in early May.
Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at [email protected].
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.
Please log in here to leave a comment.