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Bundesliga set for bum-deal advertising

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Bundesliga set for bum-deal advertising
At last, something for the ladies. Photo: DPA
19:13 CEST+02:00
Advertisers in Germany may feel they are getting a bum deal, but company logos and other adverts may be appearing on players' shorts in the Bundesliga soon.

All below the belt advertising is currently banned in the Bundesliga by the German Football Federation (DFB), but Hanover's regional court has allowed a complaint against the decision from lower-league minnows Arminia Hanover from Lower Saxony.

And the Blues are hoping to claim victory over the DFB ban when the written judgment is given next week.

Arminia, who play in a regional Lower Saxony league, have been contesting the ban since August 2006 through different courts in Germany.

 
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