• Germany's news in English
 
app_header_v3
Ten German brands among world's top 100
Volkswagen cars ready for export at Bremen Harbour. Photo: DPA

Ten German brands among world's top 100

Jörg Luyken · 5 Oct 2015, 17:34

Published: 05 Oct 2015 16:26 GMT+02:00
Updated: 05 Oct 2015 17:34 GMT+02:00

The list lays bare the international dominance of US firms and the comparative weakness of European competition.

Apple and Google make the running - the two US tech giants are only two brands valued at over $100 billion, according to Interbrand's annual list.

German companies are the chink of light for Europe, with nine appearing in the top 100, a distant second to the US which is home to 52 of the brands.

The good news is that all of these brands have seen increases in their value outside of Volkswagen, Adidas and Siemens.

Car makers BMW and Mercedes are just pipped to the top ten, coming in at places 11 and 12 respectively. But both saw impressive gains in their stock valuation, with Bavaria's BMW rising above Stuttgart rivals Mercedes for the first time.

Volkswagen's 9 percent loss is entirely explained by the massive scandal over its cars emissions it has been embroiled in over recent weeks, Sandra Köhler, spokesperson for Interbrand Germany, explained to The Local.

Köhler said that the Wolfsburg car manufacturer had been expected to post a sizeable increase in its value before the scandal broke, but it still placed at a respectable 35th.

Luckily for Volkswagen AG the scandal was not considered to have hit its luxury subsidiaries - Audi and Porsche - which saw 5 and 12 percent increases in valuation respectively, despite the admission from VW that Audis were also fitted with the cheating software.

But it is clear that Germany's lack of a strong tech sector is to the country's detriment. A little over a third (33.6 percent) of the total value of all 100 brands is made up by tech firms.

Software firm SAP were the only German tech company represented on the list, coming in a place 26 with a value of $18.868 billion.

Financial services firm Allianz and fashion house Hugo Boss were the other German brands on the list, placing at 54th and 96th.

Story continues below…

Overall the top 100 brands increased their worth by 7.1 percent to a record value of $7.1 trillion.

“The Best Global Brands report examines what it takes for brands to succeed in today’s hyper-fragmented world. As people demand immediate, personalized and tailored experiences, business and brands need to move at the speed of life,” said Jez Frampton, Interbrand’s Global Chief Executive Officer.

“Many of the brands in this year’s Top 100 are so intuitively aligned with people’s priorities, that they are able to seamlessly integrate into their everyday lives.”

For more news from Germany, join us on Facebook and Twitter.

Jörg Luyken (joerg.luyken@thelocal.com)

Your comments about this article

Today's headlines
German populist party in race row over Boateng remarks
Boateng, who has a Ghanaian father, was born and brought up in Berlin. Photo: DPA

A leading member of the right-wing populist Alternative for Germany (AfD) party sparked outrage Sunday after making racist remarks about national football team defender Jerome Boateng.

Dozens hit by lightning strike in west Germany
Witnesses to the lightning strike said it came out of the blue. Photo: DPA

35 people were injured in the west German village of Hoppstädten when lightning struck the pitch at the end of a children's football match.

Dresden 'most woman-friendly’ city in Germany
Photo: DPA.

Sorry Berlin, you're not the most progressive city for women, according to a new report.

The future belongs to these 10 German regions
This east German city won the 'most improved' category. Photo: DPA

A new study shows that one city above all will dominate the future of Germany, but if you're canny you might still want to think about moving to Leipzig or Erfurt.

Fugitive ex-terrorists 'on huge crime spree' in north Germany
(L-r): ex-RAF members Volker Staub, Daniela Klette, and Burkhard Garweg. Photo: BKA

In their struggle against capitalism they once murdered businessmen and politicians. Now three ex-terrorists have taken to robbing supermarkets - and rather successfully, too.

Scooter singer finally reveals how much the fish cost
H.P. Baxxter. Photo: DPA

It is the question Germans have wanted to know the answer to for almost two decades - and now they have the answer, thanks to a US talkshow host.

'I'm definitely not a paedophile': disgraced MP
Former MP Sebastian Edathy is in hiding after a child pornography scandal destroyed his career. Photo: DPA

Former MP Sebastian Edathy quit his job and left Germany after videos of naked children were found on his computer.

Weekend promises storms, humidity - and a bit of sun
A storm in Cuxhaven last weekend. Photo: DPA

The forecast for the coming days isn’t the pristine blue skies many of us are longing for. But, in among the storms, the sun will still peek out.

Prosecutors take aim at unedited Hitler book
An original edition of 'Mein Kampf' featuring a photo of Hitler on an inside cover. Photo: DPA

German prosecutors said on Thursday they were investigating whether to bring charges against a publisher who has promised to print a version of Adolf Hitler's anti-Semitic manifesto "Mein Kampf" without annotations.

VW bets on battery factory for electric car dominance
A VW logo is seen in front of a plugged-in electric car. Photo: DPA

Scandal-hit car giant Volkswagen is set to sink huge sums into building a factory for batteries to power its future electric cars, German media reported on Friday.

Sponsored Article
Eat, learn, live: unforgettable holidays in France
Society
Pegida enraged by black children on chocolate bars
Health
New father's tragic herpes warning touches 1000s online
National
Monsanto takeover would be 'diabolical': environmentalists
Lifestyle
10 fascinating facts you never knew about Berlin
Politics
MP recites explicit Erdogan bestiality poem on live TV
National
China beats Germany in readiness to help refugees
Hamburg
Headless Lübeck corpse turns out to be discarded sex doll
National
Pensioner claims to have found hidden Nazi nukes
Business & Money
Here's why Munich is worth 20 times more than Berlin
Culture
Five sure-fire ways to impress Germans with your manners
Lifestyle
6 things about Munich that will stay with you forever
Technology
Church plans to connect with faithful at Wi-Fi 'Godspots'
Technology
Online hate speech can cost users thousands of Euros
Society
Bavarians in rush for non-lethal weapons licenses
Sport
Here's Germany's Mannschaft for Euro 2016
Culture
The Syrian pianist playing his way into Germans' hearts
The parrot who flew fast enough to trigger a speed camera
Technology
New law could let free Wi-Fi bloom across Germany
Politics
Berlin's plans to beef up the German army
Sport
Lufthansa's Euro 2016 ad takes aim at England
National
Supermarkets must pay massive fine for fixing beer prices
National
4/20: Five things to know about weed in Germany
Berlin
Police break up hipster swarm at vegan restaurant opening
7,831
jobs available
Toytown Germany
Germany's English-speaking crowd