Advertisement

US firm pulls detergent box over neo-Nazi code

Share this article

Photo: DPA
08:25 CEST+02:00
US consumer goods giant Procter & Gamble said on Friday it had axed a promotional package for its popular Ariel washing powder in Germany which inadvertently featured a neo-Nazi code.

The company said it had stopped selling boxes marked with a white football jersey and "88" in large black letters earlier this week after a storm of protest on social media.

The number 88 is used by the far right in Germany to stand for the Nazi salute "Heil Hitler" because H is the eighth letter of the alphabet, thus circumventing Germany's strict laws on banned political slogans and symbols.

Criticism online also focused on the advertising tagline "new concentration", evoking the Nazi death camps, and the name Ariel's resemblance to the word Aryan.

P&G Deutschland, the company's German unit, responded to a reporter on Twitter: "A clear NO to far-right ideology -- Ariel packages with unwanted ambiguity of '88' have since Monday no longer been shipped".

A P&G spokeswoman said the company had never considered the number's connotation in Germany.

Story continues below…

"We wanted to advertise for 83 plus 5, that is five extra washes beyond the 83 usually in this package size," she told German news agency DPA.

Just last month a German furniture store chain was forced to apologise for selling coffee mugs featuring faint portraits of Adolf Hitler it had unwittingly ordered from a Chinese supplier.

Share this article

Advertisement

From our sponsors

How to get British healthcare no matter where you are

Navigating the health care system in another country can be tough, and even when it all works out, sometimes you just miss the comfort of the system back home. But there's a solution.

Advertisement
Advertisement
Advertisement

Popular articles

Advertisement
Advertisement