• Germany edition
 
US firm pulls detergent box over neo-Nazi code
Photo: DPA

US firm pulls detergent box over neo-Nazi code

Published: 10 May 2014 08:25 GMT+02:00

The company said it had stopped selling boxes marked with a white football jersey and "88" in large black letters earlier this week after a storm of protest on social media.

The number 88 is used by the far right in Germany to stand for the Nazi salute "Heil Hitler" because H is the eighth letter of the alphabet, thus circumventing Germany's strict laws on banned political slogans and symbols.

Criticism online also focused on the advertising tagline "new concentration", evoking the Nazi death camps, and the name Ariel's resemblance to the word Aryan.

P&G Deutschland, the company's German unit, responded to a reporter on Twitter: "A clear NO to far-right ideology -- Ariel packages with unwanted ambiguity of '88' have since Monday no longer been shipped".

A P&G spokeswoman said the company had never considered the number's connotation in Germany.

"We wanted to advertise for 83 plus 5, that is five extra washes beyond the 83 usually in this package size," she told German news agency DPA.

Just last month a German furniture store chain was forced to apologise for selling coffee mugs featuring faint portraits of Adolf Hitler it had unwittingly ordered from a Chinese supplier.

For more stories about Germany, join us on Facebook and Twitter

Your comments about this article

Today's headlines
Suspected ETA identity forger detained
Photo: DPA

Suspected ETA identity forger detained

German state prosecutors on Friday said they have taken a Spanish national suspected of forging identification papers for Basque terrorist movement ETA while working at a university into custody. READ  

False teeth trigger school ‘poisoning’ scare
Photo; DPA

False teeth trigger school ‘poisoning’ scare

Emergency services showed up in force at a Ruhr school on Friday after a schoolgirl mistakenly treated her friends to grandpa’s denture cleansing tablets rather than vitamins. READ  

German bikes to carry Ebola lab samples
A doctor at a Guinean Ebola clinic in October. Photo: DPA

German bikes to carry Ebola lab samples

Germany has sent 400 motorbikes to the areas of West Africa worst hit by the Ebola epidemic to speed up testing for the virus. READ  

Merkel’s 1.5 tonne Xmas tree hits the road
Photo: DPA

Merkel’s 1.5 tonne Xmas tree hits the road

Donated by a private forestry concern, the 21-year-old fir was felled and loaded on a truck on Friday and dispatched to Berlin. READ  

Police arrest man over Russia-proof bunker
Weapons found by police in the bunker. Photo: DPA

Police arrest man over Russia-proof bunker

Police in Kelheim said on Friday they had arrested a man who hoarded guns, ammunition and bomb-making material in a nuclear-proof family bunker he built fearing an attack by Russia. READ  

Far-right agenda gains ground in middle class
AfD leader Bernd Lucke celebrates election results in Potsdam in September: Photo: DPA

Far-right agenda gains ground in middle class

Overt xenophobia and fascism have lost a lot of ground in Germany in recent years. But a new survey of attitudes shows a creeping tendency in moderate society to sympathise with core ideas of the far right in private. READ  

Passengers stop gunman on Berlin-Hamburg train
File photo: DPA

Passengers stop gunman on Berlin-Hamburg train

Police arrested a man who fired shots inside an ICE train from Berlin to Hamburg after passengers overpowered him early on Friday morning. READ  

Police warn off vigilantes over bullying video

Police warn off vigilantes over bullying video

Police in Tübingen, Baden-Württemberg, warned against calls for vigilante justice on Friday after a video showing teenaged girls attacking a classmate was uploaded to social media. READ  

Businesses say train strikes cost over €500m
GDL boss Claus Weselsky and DIHK chief Martin Wansleben. Photos: DPA

Businesses say train strikes cost over €500m

The federation of German Chambers of Industry and Commerce (DIHK) said on Friday that strikes by train drivers' union GDL have cost Germany over half a billion Euros. READ  

Town at standstill for bomb defusal
Empty platforms at Oranienburg station on Friday morning

Town at standstill for bomb defusal

Authorities evacuated 1,700 people from their homes early on Friday morning after an unexploded bomb from World War Two was found in Oranienburg, north of Berlin. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Sponsored Article
Win your Christmas list: €250 at Marks & Spencer
Photo: DPA
Politics
Can 'sorry' ever be enough for the Linke?
Sponsored Article
Shop Christmas gifts at Debenhams international store
Shutterstock
Sponsored Article
Offer: Unlimited airmiles through December 19th
Sponsored Article
Ever wanted to try out home exchange?
Photo: DPA
Berlin
Tonight we're gonna party like it's 1989
Photo: DPA
Berlin
The Local's series on 25 years since the fall of the Berlin Wall
Photo: DPA
National
Which city is the worst for car crashes?
Photo: DPA
National
The folly of the foreigner road charge
Photo: DPA
National
The man who stopped Germany's trains
Photo: DPA
Business & Money
How to replace retiring baby boomers
Photo: DPA
Hamburg
Finger slicer's insurance scam fails
Photo: DPA
Gallery
See how Berlin has changed in 22 photos
Photo: DPA
Gallery
Want to study in Germany? These are the subjects to choose
Sponsored Article
International School on the Rhine: a legacy
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
National
Share news tips with The Local Germany
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,368
jobs available
The Local Spain is hiring!
The Local is seeking a new editor for our site in Spain to join our growing team of internationally-minded, driven, ambitious and clued-up journalists
Click here for the full job description
Toytown Germany
Germany's English-speaking crowd