McDonald's tests first German home delivery
Ben Knight · 21 Nov 2013, 16:22
Published: 21 Nov 2013 16:22 GMT+01:00
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They called it “Crazy Saturday” - a gastronomy firm that runs a number of McDonald’s franchises across western Germany, trialled a delivery service in Osnabrück, Lower Saxony, last Saturday that many a couch-ridden morning-after case has dreamed of – McNuggets on your doorstep.
“Since we often got asked about the non-existent delivery service, we dealt with the issue and decided to test this scenario for and with our customers on Crazy Saturday,” said Christian Eckstein, head of Systemgastronomie Christian Eckstein, in a statement.
Twenty drivers were hired for the day-long test, where Big Macs and Happy Meals were delivered to doorsteps across the town for the same price as in the restaurants – without a delivery charge. The service was called McHome.
Other German cities are now speculating that their McDonald’s will start deliveries.
But the McDonald’s company was not as hot on the idea.
“At the moment we are not planning a nationwide delivery service,” a spokesman said in a statement. “But that does not exclude any local offers. A nationwide delivery service would be a big challenge, especially in sparsely populated areas with long distances.”
“Unfortunately we can’t guarantee that our customers will receive the product just as fresh and delicious as they are in the restaurant,” he added.
The Osnabrück McDonald’s is not the first to come up with the idea. The fast food giant has offered delivery in parts of Asia and Egypt before.