• Germany's news in English
 

His and hers 'sexist sausages' cause a storm

Published: 27 Jun 2013 11:01 GMT+02:00

In a marketing move ignored by the German press - but described in a blog post from feminist journalist and political scientist Antje Schrupp - the women's sausages were made half the size of their masculine counterparts, and are significantly more expensive.

To further catch the eye of male and female sausage-lovers respectively, the packaging is also gender- if not particularly sausage- appropriate.

The male sausage features an alluringly-clad woman - in front of a flaming background - while lady shoppers are being drawn to part with their hard-earned cash by a topless gentleman with excellent muscle tone in front of a serene, cloudy background.

In her blog post, Schrupp quoted a long letter of complaint sent to the Edeka Group by journalist Susanne Enz, outraged by what she called "dull sexism."

The sausages' marketing, she said, implied that "men eat a lot and heartily, while women mainly want to be thin… Women are there to please, while men are allowed to enjoy."

"Of course it's not the end of the world, it's just a sausage," her letter continued.

"Of course you can react to it as if it's just a joke, and presumably most sausage-buyers will do that. But your choice of name and accompanying advertising is still the expression and promotion of a - in the best case - thoughtless normative sexism, which gives each gender a 'right' role to play, with a built-in hierarchy."

"And that affects the perceptions of people, even in small, seemingly trivial, playful contexts, and stands stubbornly in the way of gender equality."

"I found the whole thing really quite unbearable, and I showed it to my partner, and she got really angry," Enz told The Local in an email.

"So I said to myself, if these sausage-sexists make my partner so angry, I can't just let it go! I wanted to at least tell them my opinion."

"I think it's important to talk about everyday sexism and its consequences in as level-headed a way as possible if you want to raise sensibilities to it in broader society," she added.

"Otherwise the criticism isn't taken seriously."

"It's a general problem," Schrupp told The Local. "I've seen women's and men's mustard as well. Often for children, of course."

Two different Edeka representatives responded to Enz's letter, but refused to address her central point: one would only "what he understood of her letter," - the question of why the ladies sausages were more expensive, (because they contain "particularly lean meat, high-quality vegetables" all packed in an "especially delicate skin").

The other said the matter had been referred to "the responsible regional official."

The Local/bk

The Local (news@thelocal.de)

Your comments about this article

Today's headlines
Experts: Steinmeier's Egypt visit is 'wrong'
Frank-Walter Steinmeier with Abdel Fatah al-Sisi in Cairo. Photo:DPA

Experts: Steinmeier's Egypt visit is 'wrong'

Foreign Minister Frank-Walter Steinmeier's visit to Egypt on Monday - his first since Abdel Fatah el-Sisi came to power in a 2013 coup - has been condemned as "sad" and "wrong" by experts. READ  

Germany among top ten countries for mums

Germany among top ten countries for mums

Germany took eighth place worldwide in a ranking of the best countries for mothers released by Save the Children on Tuesday. READ  

Schäuble fears Greece deal may fall through
Photo: DPA

Schäuble fears Greece deal may fall through

German Finance Minister Wolfgang Schäuble expressed scepticism on Tuesday about whether Greece would be able to strike a deal with international creditors in the next few days on vital financial aid. READ  

Man jailed over kids' deaths in bath
The state court in Kassel. Photo: DPA

Man jailed over kids' deaths in bath

A court in Kassel sentenced a man to three years in jail on Monday after his children died in the bath while he was checking train times at the station. READ  

Elderly burglar foiled after losing glasses
Is Germany experiencing a pensioner crime wave? Photo: DPA

Elderly burglar foiled after losing glasses

One of Germany's oldest burglars has had to spend his 70th birthday in a police hospital after being caught during his latest break-in attempt. READ  

Nightclub owner bans 'aggressive' refugees
File photo: DPA

Nightclub owner bans 'aggressive' refugees

A Bavarian nightclub owner has introduced a ban on refugees after claiming that they were causing trouble in his establishment. READ  

Germans fathered by Allied soldiers speak out
Photos of one 'occupation child' and her parents. Photo: DPA

Germans fathered by Allied soldiers speak out

A quarter of a million Germans were fathered by Allied soldiers after the Second World War. Many have spent their lives not knowing their fathers and stigmatized by their own society. READ  

Supermarket meat needles were 'warning'
The woman speaks with her lawyer in the courtroom. Photo: DPA

Supermarket meat needles were 'warning'

A woman has admitted to a Lübeck court that she placed needles in meat packets in a supermarket in northern Germany, hoping to discourage them from eating mass-produced food. READ  

Train strikes
Drivers' walkout brings fresh rail misery
A man sits on a platform at Munich main station on Tuesday morning. Photo: DPA

Drivers' walkout brings fresh rail misery

The beginning of a six-day strike by train drivers on Tuesday left millions of people across Germany struggling to get to work on Monday morning. READ  

Jobtalk Germany
Are robots about to take away 18 million jobs?
Robots are set to wipe out large sectors of the work force. Photo:DPA

Are robots about to take away 18 million jobs?

A study commissioned by ING-Diba claims that 59 percent of Germany's work force could be replaced by machines and software in the coming decades. The impact on German society is set to be radical. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Five ways Germany falls short on gay rights
Travel
Giant tortoise found riding Munich rail
National
FCK CPS? A-OK with court
National
Germany's 'other genocide' in Africa
Politics
Opinion: Brexit's dangers for Germany
National
Minister shows off top Denglisch
Features
Smart kids all want to work for BMW
Features
Off to Norway at 18 km/hour
National
Arms firms get a 'must do better' mark on ethics
Sport
Bayern's anticlimactic 25th Bundesliga win
Gallery
German beer day: take the tour
Gallery
The smileys Germans love to text
National
Expats face Monday deadline to register to vote for UK election
Politics
A Greek learning politics in Germany
National
Germany's favourite baby names of 2014
National
Germany's 'very poor' lobbying record
Features
The battle of the "Gates of Berlin"
Politics
Merkel's 15 years at the top of German politics
National
VIDEO: Mario Draghi suffers anti-ECB confetti attack
Travel
Lowest of the low: how woman exploited Germanwings crash
Sport
Football and the €30,000 firework
Technology
Why scientists oppose killer robots
Features
Spice up asparagus season with The Local's serving suggestions
Technology
Electrifying 'Ostalgia'
National
Which city is Germany's worst for drivers?
National
Germanwings co-pilot 'searched suicide info'
National
'Cannibal cop' gets 8 years
Shutterstock
Sponsored Article
10 things you didn’t know about Zagreb (and why you should go)
National
Freed after 25 years on death row
National
Cologne Cathedral returns from space
Can the 'nightmare' of a pilot downing a plane be prevented?
Pupils mourn lost classmates
Sponsored Article
What expat parents should ask before choosing a school
National
LIVE: Co-pilot suspected of crashing plane
Is your workload 'out of control'? You're not alone...
Features
Paddy's Day, Berlin style
National
Why east Germans are happy to get it on on camera
National
What would you do with a 250-year-old pretzel?
Features
Just why is the German flag Schwarz, Rot, Gold?
Business & Money
Getting German workers and bosses thinking positive
National
Uplifting thoughts to get you through the last week of winter
National
Who wants the Olympics more - Hamburg or Berlin?
National
Last-minute drama of Germany's Eurovision 2015 entry
National
German photographer takes world's top prize
Features
Meet the woman getting Germans to drink more – and better – beer
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

7,203
jobs available
Toytown Germany
Germany's English-speaking crowd
?>