• Germany edition
 
His and hers 'sexist sausages' cause a storm
Photo: Susanne Enz

His and hers 'sexist sausages' cause a storm

Published: 27 Jun 2013 11:01 GMT+02:00
Updated: 27 Jun 2013 11:01 GMT+02:00

In a marketing move ignored by the German press - but described in a blog post from feminist journalist and political scientist Antje Schrupp - the women's sausages were made half the size of their masculine counterparts, and are significantly more expensive.

To further catch the eye of male and female sausage-lovers respectively, the packaging is also gender- if not particularly sausage- appropriate.

The male sausage features an alluringly-clad woman - in front of a flaming background - while lady shoppers are being drawn to part with their hard-earned cash by a topless gentleman with excellent muscle tone in front of a serene, cloudy background.

In her blog post, Schrupp quoted a long letter of complaint sent to the Edeka Group by journalist Susanne Enz, outraged by what she called "dull sexism."

The sausages' marketing, she said, implied that "men eat a lot and heartily, while women mainly want to be thin… Women are there to please, while men are allowed to enjoy."

"Of course it's not the end of the world, it's just a sausage," her letter continued.

"Of course you can react to it as if it's just a joke, and presumably most sausage-buyers will do that. But your choice of name and accompanying advertising is still the expression and promotion of a - in the best case - thoughtless normative sexism, which gives each gender a 'right' role to play, with a built-in hierarchy."

"And that affects the perceptions of people, even in small, seemingly trivial, playful contexts, and stands stubbornly in the way of gender equality."

"I found the whole thing really quite unbearable, and I showed it to my partner, and she got really angry," Enz told The Local in an email.

"So I said to myself, if these sausage-sexists make my partner so angry, I can't just let it go! I wanted to at least tell them my opinion."

"I think it's important to talk about everyday sexism and its consequences in as level-headed a way as possible if you want to raise sensibilities to it in broader society," she added.

"Otherwise the criticism isn't taken seriously."

"It's a general problem," Schrupp told The Local. "I've seen women's and men's mustard as well. Often for children, of course."

Two different Edeka representatives responded to Enz's letter, but refused to address her central point: one would only "what he understood of her letter," - the question of why the ladies sausages were more expensive, (because they contain "particularly lean meat, high-quality vegetables" all packed in an "especially delicate skin").

The other said the matter had been referred to "the responsible regional official."

The Local/bk

The Local (news@thelocal.de)

Your comments about this article

Today's headlines
UK, US spies can access telecom records: report
German Chancellor Angela Merkel. Photo: DPA

UK, US spies can access telecom records: report

The US National Security Agency and British intelligence services are able to secretly access data from telecoms giant Deutsche Telekom and several other German operators, according to Der Spiegel weekly. READ  

Germany soldiers head to Iraqi Kurdistan
German soldiers on deployment in Afghanistan. Photo: DPA

Germany soldiers head to Iraqi Kurdistan

Berlin is preparing to send around 40 soldiers to northern Iraq to train Kurdish fighters battling against militants from the Islamic State, the German army said on Saturday. READ  

German LGBT activist badly beaten in Belgrade
Gay rights activists in Belgrade in 2013. Photo: DPA

German LGBT activist badly beaten in Belgrade

A German man who participated at a conference on LGBT rights was in intensive care Saturday after he was severely beaten by unknown attackers in Belgrade, a doctor said. READ  

Pharma giant Bayer in contempt: US
Photo: DPA

Pharma giant Bayer in contempt: US

The United States government accused German pharmaceutical giant Bayer of making scientifically unproven statements about the health benefits of a popular probiotic on Friday. READ  

German newspaper targeted by neo-Nazis
Photo: DPA

German newspaper targeted by neo-Nazis

The Organisation for Security and Cooperation in Europe said on Friday that neo-Nazi vandalism and threats against a local newspaper in eastern Germany were "unacceptable and must be stopped". READ  

Fake police steal from Berlin tourists
Photo: DPA

Fake police steal from Berlin tourists

Police arrested three men on Thursday evening for stealing from unsuspecting tourists in Berlin by pretending to be police officers conducting a search. READ  

'Shariah Police' ditch vests and change name
German Salafist convert and preacher Sven Lau. Photo: DPA

'Shariah Police' ditch vests and change name

Salafists who caused outrage by mounting patrols in western Germany as "Shariah Police" have ditched their vests and changed their name, but pledged to continue to take action. It comes as political leaders were accused of creating a "safe zone" for Islamists. READ  

Berlin spy station sees tourism boom
On top of Teufelsberg. Photo: DPA

Berlin spy station sees tourism boom

A former US listening station in Berlin is experiencing a boom in visitor numbers since the NSA spying scandal hit the headlines. The Local takes a tour of the abandoned Teufelsberg, guided by one of its former spies. READ  

Germany officially bans terror group Isis
Isis fighters (l) and Thomas de Mazière (r) Photo: DPA/EPA/ALBARAKA NEWS/HANDOUT BEST QUALITY AVAILABLE

Germany officially bans terror group Isis

UPDATE: Germany on Friday officially banned Islamic terror group Isis from any activities in the country, warning that the jihadists, who have captured swathes of Iraq and Syria, also posed a threat to Europe. READ  

Politician compares education reform to 9/11
North Rhine-Westphalia politician Angela Freimuth made the comments while wearing an USA flag scarf. Photo: DPA

Politician compares education reform to 9/11

Politicians in a German state parliament reacted furiously on Thursday when one of their members compared new university regulations to 9/11 on the 13th anniversary of the terrorist attacks on the World Trade Center. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Photo: DPA/ESA
Tech
VIDEO: How one German astronaut sees Earth
Photo: DPA
Berlin
Frisky couple shock Berlin commuters
Photo: DPA
Society
Meet Germany's jihadists: Young, male, losers
Photo: DPA
Politics
Are Germans right to want cooler relations with USA?
Marks & Spencer
Sponsored Article
Fashion Ladies of the Local: Win a New Autumn Look
Photo: Bayernpartei/DPA
Politics
Why some Bavarians want a Scottish 'Yes'
Photo: DPA
Gallery
12 things to do in Berlin for less than a latte
Photo: DPA
Berlin
Should you still use banned Uber?
Photo: Facebook
National
Bavarian waiter breaks beer-carrying record
Photo: DPA
Gallery
Photos: Bomb forces 14,000 from homes
Photo: DPA
Gallery
Ten German place names that make us giggle
Sponsored Article
Bilingual education from nursery to graduation at Phorms
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
National
Share news tips with The Local Germany
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,290
jobs available
Toytown Germany
Germany's English-speaking crowd