• Germany edition
 
McDonald's pays for kids' consumer lessons
Photo: DPA

McDonald's pays for kids' consumer lessons

Published: 12 Mar 2013 16:03 GMT+01:00
Updated: 12 Mar 2013 16:03 GMT+01:00

German schoolchildren are soon to get lessons in consumer awareness - courtesy of a group which includes McDonald's and two leading supermarket chains. A consumer watchdog has sharply criticised the development.

McDonald's, along with supermarket chains Rewe and Edeka and retail chain Tschibo, are members of the "Association for Consumer Education" which will soon start an education campaign in schools across the country.

And although the initiative was supported by Consumer Minister Ilse Aigner, consumer watchdog Foodwatch said the move made gamekeepers out of poachers.

"Rather than finally setting limits for the uncontrolled advertising machine for sweet and fatty children's junk food, Ms Aigner is easing the way into state schools for McDonald's and Edeka and leaving nutrition education up to them from primary school," said Foodwatch deputy manager Matthias Wolfschmidt.

He said the food industry already taught children unhealthy eating habits - something which parents and teachers were constantly encountering. "Edeka and McDonald's are experts in chocolates by the checkout and junk food, and thus are not part of the solution, rather are the core of the problem," he said.

Aigner dismissed the criticism, saying a study had showed teachers were keen to have businesses involved - as long as this happened in a transparent and neutral fashion.

She said the topic of consumer awareness was an important one for the whole of society, and that studies had shown serious problems with the way children and young people thought about what they bought.

The companies were supporting the campaign with a mid-five-figure sum, said Markus Mosa, vice president of the German Retail Association. "We want consumers who are not afraid to speak and who are aware of their responsibilities, and are aware that education is a considerable key for this," he said in a statement.

The firms involved do not want to exert any influence on what is taught in the schools, said managing director of the German Foundation for Consumer Protection Gerd Billen. His organisation is also involved in the initiative. He said sponsoring in schools was banned in most German states, and that schools were duty-bound to discuss such topics vigorously.

DAPD/The Local/hc

The Local (news@thelocal.de)

Don't miss...X
Left Right

Your comments about this article

13:12 March 13, 2013 by ichbines
Of course! Get them while they are young. We want to start clogging those fresh clean arteries before anyone else gets a chance. After all, the older adults eating McDonalds are popping off like flies, so we have to get them NOW!
Today's headlines
Russian spies step up activity in Germany
The Russian embassy building in Berlin. Photo: DPA

Russian spies step up activity in Germany

Russian spies are increasingly targeting potential informants in German politics and business by taking them out to dinner, according to counterintelligence services. READ () »

Jobless benefits to get leaner and meaner
Photo: DPA

Jobless benefits to get leaner and meaner

The German government is planning a shake-up of the country’s unemployment benefit system, Hartz IV, by introducing stricter rules on claimants in a move which supporters say will cut bureaucracy. READ () »

Germany's oldest woman dies aged 112
Gertrud Henze. Photo: DPA

Germany's oldest woman dies aged 112

Germany’s oldest woman died at the age of 112 on Tuesday. Gertrud Henze was born on December 8th 1901 and joked her long life was down to never getting married. READ () »

Exchange student 'murderer' stays silent
Police search the area near where Gabriele's body was found in October 2013. Photo: DPA

Exchange student 'murderer' stays silent

The alleged murderer of an exchange student in southern Germany stayed silent in the dock on Tuesday on the first day of his trial. READ () »

European Elections 2014
'If Britain goes, Europe is lost'
Hans-Olaf Henkel (r) celebrates the one-year anniversary of the AfD with leader Bernd Lücke. Photo: DPA

'If Britain goes, Europe is lost'

In an interview with The Local, one of the leaders of Germany's eurosceptic party talks about Europe's future, why Britain is a model country and why he will not work with UKIP's Nigel Farage. READ () »

Girls find live munition in Easter bonfire
Nane, with her father and a picture of the cartridge-laden wood. Photo: DPA

Girls find live munition in Easter bonfire

Two 12-year-old German girls found live ammunition lodged into a branch in an Easter bonfire. It was due to be lit the next day, potentially igniting the cartridges and causing disaster. READ () »

Opinion
'Fracking won't save Germany from Putin'
Photo: DPA

'Fracking won't save Germany from Putin'

Germany's reliance on Russian gas continues to limit the nation's diplomatic leverage in the Ukraine crisis. But as leaders once again explore fracking as an alternative, critics told The Local the risks were too high. READ () »

German rapper-turned-jihadist 'killed in Syria'
Deso Dogg. Photo: YouTube screenshot

German rapper-turned-jihadist 'killed in Syria'

UPDATE: A German former rapper who joined jihadists fighting in Syria was reported dead on Tuesday by jihadist sources, but hours later some retracted the claim, saying he was still alive. READ () »

Have Your Say
Who should pay for Germany’s roads?
Photo: DPA

Who should pay for Germany’s roads?

A top politician's suggestion that drivers should be charged €100 a year towards the upkeep of Germany's roads was met with derision on Tuesday. But how should Germany fill the black hole it its infrastructure budget? READ () »

Tax income hits March record
Finance Minister Wolfgang Schäuble with Chancellor Angela Merkel. Photo: DPA

Tax income hits March record

A record amount of cash flowed into German government coffers in March thanks to land, beer and incomes taxes, a monthly report from the finance ministry revealed on Tuesday. READ () »

RECEIVE OUR NEWSLETTER AND ALERTS
Photo: DPA
National
Let us start work later after World Cup nights, unions says
Photo: DPA
Society
Crystal meth use hits record level
Photo: DPA
Rhineland
Elderly man taped €200,000 to his genitals
Photo: DPA
Business & Money
What's the unemployment rate in your area of Germany?
Photo: DPA
Gallery
Nine ways to celebrate Easter like a German
Photo: Galerie Bilderwelt
Gallery
World War I in colour photos
Photo: DPA
Society
JobTalk: Why you should teach English in Germany
Photo: DPA
National
330,000 sign up against TV licence fee
Photo: DPA
Hamburg
School kids hospitalized after 'porno' party
Photo: Submitted
Frankfurt
'I'll get even with my old pal Schwarzenegger'
Photo: DPA
Gallery
Ten great inventions you (probably) didn't know were German
Photo: J. Arthur White
Berlin
Clashes in Berlin as refugees tear down their own camp
Advertisement:
Photo: DPA
Gallery
Munich's baby polar bears are finally named
Photo: DPA
Gallery
The 10 best German employers to work for
CurrencyFair
Sponsored Article
Why it pays to avoid banks when making overseas transfers
Mr. Lodge
Sponsored Article
How to find a furnished rental in Munich
Sponsored Article
How to make a lasting impression in business
Hult International Business School
Sponsored Article
What they don't teach you at Business School
Photo: DPA
Society
Nine jobs you can only do in Germany
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
Photo: DPA
Features
The Local List Archive - Your guide to all things German
National
Share news tips with The Local Germany
Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,050
jobs available
Toytown Germany
Germany's English-speaking crowd