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Hockey team brothel sponsor turns others off

The Local · 27 Sep 2012, 13:59

Published: 27 Sep 2012 13:59 GMT+02:00

The Landshut Cannibals did a deal with the local brothel Lustra which will see the hockey players wear bright pink warm-up shirts complete with a lipstick-covered mouth logo, the motto “The world could be so sexy” and the silhouette of a woman in high heels with a thong dangling from her hand.

Jürgen Eichbauer, spokesman for the team, told the Süddeutsche Zeitung newspaper he they had wanted to attract attention with a new sponsor - and had therefore approached the Lustra brothel.

Not long afterwards it appeared the tactic was working. People were talking about it – but another new sponsor, fashion chain Wöhrl, cancelled their deal.

The company had only signed the deal on September 13, and two days later the Cannibals’ deal with the brothel was made public. By this Wednesday it was all over, the Wochenblatt local paper reported, as the brothel idea did not fit with the values of the company.

“Wöhrl has ended the partnership with the Cannibals. But perhaps there is a way back,” the firm’s marketing manager Philipp Czeyka told the paper.

The Cannibals had less concern about any threat to their image, said Eichbauer.

He told the Süddeutsche Zeitung, “The operators of the brothel are legal people who do their business honestly and pay taxes. No wild-west methods are used, and the women are not forced. Prostitution is the oldest business in the world and therefore the cooperation is not objectionable to us.”

He said the players had accepted the idea of the bright pink shirts with a grin, and were not worried about wearing the colour.

Story continues below…

The Local/hc

The Local (news@thelocal.de)

Your comments about this article

17:29 September 27, 2012 by William Thirteen
i applaud the Canibals for choosing a local small business as sponsor for the team!
18:25 September 27, 2012 by Berlin fuer alles
If the business is legal then it is legal. I wonder when the church is going to start using some of its church tax to sponsor some teams. Might get some more followers that way. Not me though.
06:23 October 3, 2012 by txjohn50
I don't like hockey at all, but I would watch a game between the Canibals and a church sponsored team. The church sponsored team would support their players by getting on their knees and praying. The Canibal supporters would get on their knees.
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