• Germany's news in English
 
MTV Germany to become subscriber-only station
Photo: DPA

MTV Germany to become subscriber-only station

Published: 05 Oct 2010 16:43 GMT+02:00

The head of MTV Germany and Northern Europe, Dan Ligtvoet, told the Financial Times Deutschland that the music entertainment channel will switch from being among free stations to become part of paid internet broadband, cable and satellite packages.

The move is meant to kickstart “growth in the landscape of subscriber services,” Ligtvoet said.

In turn, Viacom, the US media giant that owns MTV, will promote its German sister-channel Viva as the central entertainment channel on free TV to provide “a window onto our world of programming,” featuring the most popular shows from all its channels, Ligtvoet said.

Viacom also operates the channels Comedy Central and the children’s channel Nickelodeon in Germany.

This will be the first television channel in Germany to switch an established free station over to subscriber packages, though most are working to reduce their dependence on advertisements and take advantage of new digital and mobile platforms, the paper reported.

“I expect more growth from it,” Ligtvoet said. “Our strategy is to offer content everywhere the users want to see it.”

Ligtvoet emphasized that the company is at the forefront of a shift that will occur in subscriber-only TV services in the next five to 10 years.

“Infrastructure providers, these being the cable networks, want to grow - and not just in terms of the content they provide,” he told the paper. “They want to be part of the growing expansion of paid TV services.”

The Local/DAPD/rm

The Local (news@thelocal.de)

Your comments about this article

19:16 October 5, 2010 by majura
No real loss IMO. I think they're most likely going to fail.

Whilst people here are used to paying higher taxes and next year will have us all paying for the joke that is GEZ (I have no issue with the idea of state-funded TV/Radio, but where I come from it comes out of the national budget). I just don't see parents paying extra for MTV just because their teenies want it. Lets be honest, there's something called the internet and all the 'popular programs' can be had in English.
14:19 October 6, 2010 by efehrenbach
What? Like OMFG!!!! no more free Lady cAcA, Eminem , Rihanna, Shakira, Kylie Minogue or even LENA!!!!!! Thank goodness Jamster is still around :-p

Good Riddance.
14:51 October 6, 2010 by dankworth
Gott sei Dank
14:16 October 7, 2010 by J-Dub
If MTV was all in German, this would not have ever been thought of. See, it's a luxury to have a non-news TV station in Germany in any other language than German and that is why MTV thinks they will succeed with this. But unfortunately, they won't since VIVA is just as good, if not better. VIVA plays actual music instead of this reality TV garbage.
15:00 October 7, 2010 by Johnne
Thank God! at least we won´t be forced to see their rubbish for free.
11:29 October 8, 2010 by delvek
Wow, cya MTV its amazing your still going since your programming has been crap since the 90's. Do they even play music videos anymore?

Sad though, MTV in the 80's was incredible.
21:39 October 8, 2010 by chuckfm
I'm intrigued that they think it will work.. and I do think there will be a trend in this directions of paid services... Backlash to the cost-free services we've seen in the last years. I think we will say I want "commercial-free" and I will pay for it! Then the "look at all I can get for nothing" will slowly fade and folks will redefine their needs. Look at HBO and Fox.. for these future models. That said, I see a changing of the guard and the end of the MTv era! Yaa the king is dead, long live the king!
09:52 October 11, 2010 by lordkorner
What a wonderful piece of news.one less channel to hop.
21:30 January 6, 2011 by ouijabored
it's too bad... i really enjoyed Mtv whilst here in germany.. but i'm NOT paying for it... i enjoy Yavido, Deluxe Music and the others anyways... more music, better music, and no stupid 'Reality TV'... i could do without Snookie!
Today's headlines
Xenophobia thrives in shadow of Berlin towers
A demo in Marzahn-Hellersdorf. File photo: DPA

Xenophobia thrives in shadow of Berlin towers

There's little to break the monotony of communist-era apartment blocks stretching across Marzahn-Hellersdorf, an east Berlin satellite district that has gained national notoriety for a spate of anti-foreigner protests. READ  

Ecuador returns German money in oil valley spat
Photo: DPA

Ecuador returns German money in oil valley spat

Ecuador's President Rafael Correa said Saturday that Quito would be giving back about $8.5 million donated by Germany last year, in an environmental row. READ  

German bank sues Ecclestone for €345mn
Photo: DPA

German bank sues Ecclestone for €345mn

German bank BayernLB is seeking €345 million ($423 million) in a lawsuit against Formula One magnate Bernie Ecclestone over the 2006 sale of the sport's rights, according to a report. READ  

Löw aims for Euro 2016 with new-look Germany
Joachim Löw holding the World Cup trophy. File photo: DPA

Löw aims for Euro 2016 with new-look Germany

World Cup winners Germany have suffered something of a hangover since their triumph in Brazil, but coach Joachim Löw is hoping a new-look side can go on to claim more glory at Euro 2016. READ  

T-Mobile to pay $90 mn over US fraud charges
Photo: DPA

T-Mobile to pay $90 mn over US fraud charges

German mobile phone company T-Mobile has agreed to pay at least $90 million to settle US government claims that it bilked customers with bogus charges, US regulators said Friday. READ  

Ethics Council rejects assisted suicide law
Photo: DPA

Ethics Council rejects assisted suicide law

The German Ethics Council said the law should not be changed to permit assisted suicide in a paper published on Friday. READ  

Abandoned themepark needs 14m says Berlin
Swan Lake. An abandoned ride in the Spreewald pleasure park. Photo: DPA

Abandoned themepark needs 14m says Berlin

The iconic ruined themepark in the centre of Berlin - a long-time favourite of hipster adventurers - needs a clean-up costing at least 14 million euros, the Berlin government has revealed. READ  

Police nab Nuremberg station bomb hoaxer
File photo of Nuremberg main station: Shutterstock

Police nab Nuremberg station bomb hoaxer

Officers in Nuremberg arrested a man on Thursday evening after he called in a false bomb threat against the main train station READ  

Opinion
Angela, David...and Nigel
So near...and yet so far Photo: DPA

Angela, David...and Nigel

The rise of UKIP broke up what had been a good 2014 for Cameron and Merkel. READ  

'Dr Death' corpse museum gets go-ahead
Dr Gunther von Hagens. Photo: DPA

'Dr Death' corpse museum gets go-ahead

A Berlin court has said that infamous human taxidermist Gunther von Hagens can open a museum in the capital - over objections from local officials. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Willy Brandt at his inauguration in 1972. Photo: DPA
National
Willy Brandt: the man, the chancellor... the airport?
Dresden skyline and river by night. Photo: DPA
Politics
What does Dresden have against Muslims?
Sponsored Article
Why are these International Baccalaureate students cheering?
Germany's national football team lifts the World Cup trophy
Gallery
Germany's most-Googled words of 2014
National
Why has The Local got a new logo?
Photo: DPA
National
This German was abducted and tortured by the CIA
Culture
10 top tips for partying in Germany
Sponsored Article
Top ten gifts for an expat Christmas
Photo: DPA
Technology
What does the Chancellor see as the future of the internet?
Photo: DPA
Culture
Stuff your face with these festive German cookies
Photo: DPA
Culture
What do beer, breakfast cereal and dildos have in common?
Culture
The Local's guide to German Christmas markets
Sponsored Article
Top five quirky Christmas jumpers
Photo: DPA
Culture
Get ready for Christmas like a German. We tell you how.
Photo: DPA
Munich
She did what with her dead mother?
Photo: DPA
National
Germany still paying for crisis fall out
Photo: DPA
Culture
Saxon wurst is the worst, Christmas market declares.
Photo: DPA
Politics
Can 'sorry' ever be enough for the Linke?
Sponsored Article
Shop Christmas gifts at Debenhams international store
Photo: DPA
Berlin
The Local's series on 25 years since the fall of the Berlin Wall
Shutterstock
Sponsored Article
Offer: Unlimited airmiles through December 19th
Photo: DPA
Gallery
See how Berlin has changed in 22 photos
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
National
Share news tips with The Local Germany
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,168
jobs available
The Local Spain is hiring!
The Local is seeking a new editor for our site in Spain to join our growing team of internationally-minded, driven, ambitious and clued-up journalists.
Details and how to apply
Toytown Germany
Germany's English-speaking crowd