• Germany's news in English
 

MTV Germany to become subscriber-only station

Published: 05 Oct 2010 16:43 GMT+02:00

The head of MTV Germany and Northern Europe, Dan Ligtvoet, told the Financial Times Deutschland that the music entertainment channel will switch from being among free stations to become part of paid internet broadband, cable and satellite packages.

The move is meant to kickstart “growth in the landscape of subscriber services,” Ligtvoet said.

In turn, Viacom, the US media giant that owns MTV, will promote its German sister-channel Viva as the central entertainment channel on free TV to provide “a window onto our world of programming,” featuring the most popular shows from all its channels, Ligtvoet said.

Viacom also operates the channels Comedy Central and the children’s channel Nickelodeon in Germany.

This will be the first television channel in Germany to switch an established free station over to subscriber packages, though most are working to reduce their dependence on advertisements and take advantage of new digital and mobile platforms, the paper reported.

“I expect more growth from it,” Ligtvoet said. “Our strategy is to offer content everywhere the users want to see it.”

Ligtvoet emphasized that the company is at the forefront of a shift that will occur in subscriber-only TV services in the next five to 10 years.

“Infrastructure providers, these being the cable networks, want to grow - and not just in terms of the content they provide,” he told the paper. “They want to be part of the growing expansion of paid TV services.”

The Local/DAPD/rm

The Local (news@thelocal.de)

Your comments about this article

19:16 October 5, 2010 by majura
No real loss IMO. I think they're most likely going to fail.

Whilst people here are used to paying higher taxes and next year will have us all paying for the joke that is GEZ (I have no issue with the idea of state-funded TV/Radio, but where I come from it comes out of the national budget). I just don't see parents paying extra for MTV just because their teenies want it. Lets be honest, there's something called the internet and all the 'popular programs' can be had in English.
14:19 October 6, 2010 by efehrenbach
What? Like OMFG!!!! no more free Lady cAcA, Eminem , Rihanna, Shakira, Kylie Minogue or even LENA!!!!!! Thank goodness Jamster is still around :-p

Good Riddance.
14:51 October 6, 2010 by dankworth
Gott sei Dank
14:16 October 7, 2010 by J-Dub
If MTV was all in German, this would not have ever been thought of. See, it's a luxury to have a non-news TV station in Germany in any other language than German and that is why MTV thinks they will succeed with this. But unfortunately, they won't since VIVA is just as good, if not better. VIVA plays actual music instead of this reality TV garbage.
15:00 October 7, 2010 by Johnne
Thank God! at least we won´t be forced to see their rubbish for free.
11:29 October 8, 2010 by delvek
Wow, cya MTV its amazing your still going since your programming has been crap since the 90's. Do they even play music videos anymore?

Sad though, MTV in the 80's was incredible.
21:39 October 8, 2010 by chuckfm
I'm intrigued that they think it will work.. and I do think there will be a trend in this directions of paid services... Backlash to the cost-free services we've seen in the last years. I think we will say I want "commercial-free" and I will pay for it! Then the "look at all I can get for nothing" will slowly fade and folks will redefine their needs. Look at HBO and Fox.. for these future models. That said, I see a changing of the guard and the end of the MTv era! Yaa the king is dead, long live the king!
09:52 October 11, 2010 by lordkorner
What a wonderful piece of news.one less channel to hop.
21:30 January 6, 2011 by ouijabored
it's too bad... i really enjoyed Mtv whilst here in germany.. but i'm NOT paying for it... i enjoy Yavido, Deluxe Music and the others anyways... more music, better music, and no stupid 'Reality TV'... i could do without Snookie!
Today's headlines
Extreme heat causes Autobahn to rupture
A fissure on the Autobahn near Heidelberg. Photo: DPA

Extreme heat causes Autobahn to rupture

The heatwave sweeping across the country may have Germans flocking to the sea this weekend, but the extreme temperatures are also causing Autobahns to break apart. READ  

Nazi island resort to be turned into luxury flats
Photo: Wikimedia Commons

Nazi island resort to be turned into luxury flats

A vast Nazi mega-complex meant as holiday homes for German workers and later used by the Soviets as a Cold War barracks is about to be turned into luxury flats. READ  

Greece crisis
'Bundestag must vote on new bailout': Schäuble
A poster of German Finance Minister Wolfgang Schäuble in Athens reads "For five years he has sucked your blood. Now tell him NO." Photo: DPA

'Bundestag must vote on new bailout': Schäuble

UPDATE: Finance Minister Wolfgang Schäuble said on Friday that there would be no quick release of bailout funds to Greece after the country's referendum on whether to accept its creditors' terms on Sunday. READ  

Activists give Dalai Lama 80th birthday stamp
The new Deutsche Post stamp showing the Dalai Lama. Photo: DPA

Activists give Dalai Lama 80th birthday stamp

Pro-Tibet activists have created a new limited-edition stamp featuring the Dalai Lama to mark the Tibetan spiritual leader's 80th birthday. READ  

Women's World Cup
'Germany will crack England': top coach
Star striker Celia Sasic. Photo: DPA

'Germany will crack England': top coach

The manager of European champions FFC Frankfurt told The Local he expects Germany to beat England in the third place play-off in the Women's World Cup, and predicted his protege Celia Sasic will grab a goal or two. READ  

NSA surveillance scandal
Calls grow for govt to act on NSA spying
Chancellor Angela Merkel, the highest-profile German victim of NSA spying, speaking on the phone. Photo: DPA

Calls grow for govt to act on NSA spying

Green Party security expert Konstantin von Notz told The Local on Friday that Chancellor Angela Merkel is failing to restore faith in the German-US partnership following fresh spying revelations. READ  

Germany reach semis of beach volleyball worlds
Ilka Semmler and Katrin Holtwick. Photo: DPA file

Germany reach semis of beach volleyball worlds

Germany's top beach volleyball pair are storming the world championships in Holland and prepare to face Brazil in the semis on Friday. READ  

Environment minister blasts Merkel, colleagues
Environment Minister Barbara Hendricks. Photo: DPA

Environment minister blasts Merkel, colleagues

Environment Minister Barbara Hendricks loosed a broadside against her cabinet colleagues on Friday in a guest article for Die Welt, saying that they had decided to do too little to reduce carbon dioxide (CO2) emissions in a way that would cost too much. READ  

Greece crisis
BILD polls readers in own 'Greece referendum'
Image: BILD/screenshot

BILD polls readers in own 'Greece referendum'

Tabloid Bild continued its campaign against bailouts for Greece on Friday by calling its own "referendum", asking readers to fill out a poll on whether Germany should keep stumping up. German politicians were divided on how the Greek vote would affect Europe. READ  

Police confiscate WW2 tank hidden in cellar
The Panther tank removed from a cellar in Kiel, with a prosecutors' evidence label attached to its barrel. Photo: DPA

Police confiscate WW2 tank hidden in cellar

Police searched a villa in a wealthy suburb of Kiel on Wednesday and found a Second World War tank, a torpedo and other weaponry in the cellar. On Thursday they were still working on removing the tank. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
Police seize pensioner's WW2 heavy weapons haul
National
How to survive the Europe-wide heatwave
Sport
Is Schweini already out of the door at Bayern?
Politics
How German media shaped the Greece crisis
National
Car assembly robot crushes worker at Volkswagen
Rhineland
Weathermen red-faced over heatwave snow warning
Society
An eye for an eye? Mum protects child in playground with pepperspray
National
As it happened: Queen Elizabeth's final day in Germany
National
As it happened: Queen Elizabeth's second day in Germany
National
Queen Elizabeth II's first day in Germany - as it happened
National
Bus passengers tell fake racists where to get off
Politics
What's really in the Queen's handbag?
National
Germans say USA doesn't respect freedom
National
Yes, you CAN buy adult e-books before 10pm in Germany
VIDEO: Watch a 93-metre turbine crash to earth in slow motion
Gallery
Who's got a shot at the German Film Awards
Rhineland
Anger over 'child-free' beer garden
National
How do you do, Majestät?
National
Man defends right to pee in public with tear gas
Features
The Germans who won Waterloo for the British
Frankfurt
Should Germany ban circus animals?
Hamburg
Where people are having the most sex in Germany
Culture
Who Wants to be a Millionaire? Not this student...
National
Dresden's three-decade-long red light
Politics
Upper house calls for gay marriage now
Berlin
Berlin named 3rd-best city worldwide
Sport
In search of the toughest firefighter
Business & Money
German firms shine for European engineering students
Gallery
Hitler's paintings up for auction
National
German's 70-year search for murdered US pilot
Politics
What the G7 leaders agreed at Elmau
Business & Money
What really makes Germans happy
National
Playmobil builder leaves worldwide legacy
National
The car share that became a drug run
Politics
What Snowden revealed to Germany
Rhineland
Why wolf cubs are being raised by hand
National
Hitler's booze cave found
National
Environment makes Germany worth living in
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

6,945
jobs available
Toytown Germany
Germany's English-speaking crowd