• Germany edition
 
MTV Germany to become subscriber-only station
Photo: DPA

MTV Germany to become subscriber-only station

Published: 05 Oct 2010 16:43 GMT+02:00
Updated: 05 Oct 2010 16:43 GMT+02:00

The head of MTV Germany and Northern Europe, Dan Ligtvoet, told the Financial Times Deutschland that the music entertainment channel will switch from being among free stations to become part of paid internet broadband, cable and satellite packages.

The move is meant to kickstart “growth in the landscape of subscriber services,” Ligtvoet said.

In turn, Viacom, the US media giant that owns MTV, will promote its German sister-channel Viva as the central entertainment channel on free TV to provide “a window onto our world of programming,” featuring the most popular shows from all its channels, Ligtvoet said.

Viacom also operates the channels Comedy Central and the children’s channel Nickelodeon in Germany.

This will be the first television channel in Germany to switch an established free station over to subscriber packages, though most are working to reduce their dependence on advertisements and take advantage of new digital and mobile platforms, the paper reported.

“I expect more growth from it,” Ligtvoet said. “Our strategy is to offer content everywhere the users want to see it.”

Ligtvoet emphasized that the company is at the forefront of a shift that will occur in subscriber-only TV services in the next five to 10 years.

“Infrastructure providers, these being the cable networks, want to grow - and not just in terms of the content they provide,” he told the paper. “They want to be part of the growing expansion of paid TV services.”

The Local/DAPD/rm

The Local (news@thelocal.de)

Don't miss...X
Left Right

Your comments about this article

19:16 October 5, 2010 by majura
No real loss IMO. I think they're most likely going to fail.

Whilst people here are used to paying higher taxes and next year will have us all paying for the joke that is GEZ (I have no issue with the idea of state-funded TV/Radio, but where I come from it comes out of the national budget). I just don't see parents paying extra for MTV just because their teenies want it. Lets be honest, there's something called the internet and all the 'popular programs' can be had in English.
14:19 October 6, 2010 by efehrenbach
What? Like OMFG!!!! no more free Lady cAcA, Eminem , Rihanna, Shakira, Kylie Minogue or even LENA!!!!!! Thank goodness Jamster is still around :-p

Good Riddance.
14:51 October 6, 2010 by dankworth
Gott sei Dank
14:16 October 7, 2010 by J-Dub
If MTV was all in German, this would not have ever been thought of. See, it's a luxury to have a non-news TV station in Germany in any other language than German and that is why MTV thinks they will succeed with this. But unfortunately, they won't since VIVA is just as good, if not better. VIVA plays actual music instead of this reality TV garbage.
15:00 October 7, 2010 by Johnne
Thank God! at least we won´t be forced to see their rubbish for free.
11:29 October 8, 2010 by delvek
Wow, cya MTV its amazing your still going since your programming has been crap since the 90's. Do they even play music videos anymore?

Sad though, MTV in the 80's was incredible.
21:39 October 8, 2010 by chuckfm
I'm intrigued that they think it will work.. and I do think there will be a trend in this directions of paid services... Backlash to the cost-free services we've seen in the last years. I think we will say I want "commercial-free" and I will pay for it! Then the "look at all I can get for nothing" will slowly fade and folks will redefine their needs. Look at HBO and Fox.. for these future models. That said, I see a changing of the guard and the end of the MTv era! Yaa the king is dead, long live the king!
09:52 October 11, 2010 by lordkorner
What a wonderful piece of news.one less channel to hop.
21:30 January 6, 2011 by ouijabored
it's too bad... i really enjoyed Mtv whilst here in germany.. but i'm NOT paying for it... i enjoy Yavido, Deluxe Music and the others anyways... more music, better music, and no stupid 'Reality TV'... i could do without Snookie!
Today's headlines
Man shot in tax office dispute
DPA

Man shot in tax office dispute

A tax office worker in the Schleswig-Holstein town of Rendsburg died in hospital after being shot on Monday morning. READ  

Merkel details Iraq arms shipment to MPs
Angela Merkel addressing the Bundestag on Monday as her ministers look on. Photo: DPA

Merkel details Iraq arms shipment to MPs

UPDATE: Chancellor Angela Merkel addressed the Bundestag on Monday to explain her government's decision to send weapons to Iraqi Kurds fighting terrorist group Isis. READ  

Olympic visions compete in Berlin and Hamburg
Berlin and Hamburg mayors Klaus Wowereit and Olaf Scholz on Monday. Photos: DPA

Olympic visions compete in Berlin and Hamburg

Germany's capital and its gateway to the North Sea each released details of their Olympic bids on Monday as the race for the 2024 or 2028 summer games nominations picks up momentum. READ  

Vacationer killed by Baltic Sea bacteria
Photo: DPA

Vacationer killed by Baltic Sea bacteria

Six people were infected with a bacteria from the Caribbean which has made itself at home in the popular German vacation destination. One of them is now in a coma. READ  

UN applauds Germany's help to refugees
DPA

UN applauds Germany's help to refugees

UNHCR Commissioner Antonio Guterres is lauding Germany's role in accommodating the influx of refugees in Europe, while pointing at the imbalance of effort within the EU. The federal government has pledged to do more. READ  

Energy-sucking vacuums no longer welcome
Photo: DPA

Energy-sucking vacuums no longer welcome

Starting on Monday, vacuum cleaners drawing more than 1600 watts can no longer be brought into Germany. The ban is part of a an EU-wide environmental protection measure. READ  

Coalition horsetrading starts after Saxony vote
CDU leader Stanislav Tillich with SPD Martig Dulig. Photo: DPA

Coalition horsetrading starts after Saxony vote

Chancellor Angela Merkel's Christian Democratic (CDU) party is in search of a new partner after the expulsion of its former allies the Free Democrats (FDP) from the Saxon state parliament. READ  

Presented by Phorms Education
Bilingual education from nursery to graduation
Photo: Phorms Education

Bilingual education from nursery to graduation

A network of German based schools is changing how students learn languages by introducing English and Deutsch from day one, with the method yielding impressive academic results. The Local finds out more about Phorms Education. READ  

JobTalk Germany
'German bosses need to praise more'
More of this? Photo: Shutterstock

'German bosses need to praise more'

What do German bosses need to do to get more out of their staff? Frankfurt-based business consultant Justin Bariso has this advice. READ  

Train drivers take their turn to strike
A banner announcing a previous rail strike in June is displayed in a station. Photo: DPA

Train drivers take their turn to strike

A train drivers' union has warned of a nationwide strike to take place on Monday evening as it seeks leverage in negotiations with Deutsche Bahn. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Sponsored Article
Bilingual education from nursery to graduation at Phorms
Photo: Shutterstock
Gallery
Ten of the oddest things found by German border control
Photo: Gerkan, Marg and Partners/Tegel Projekt GmbH/J. Mayer
Berlin
How will Berlin look in five years' time?
Photo: DPA
Culture
Sprechen Sie Deutsch? 10 reasons why you should
Photo: DPA
Gallery
The best of Berlin's mayor Klaus Wowereit in 14 pictures
Photo: DPA
Politics
Germany sends burgers and sausages to Kurds
Photo: Matthias Kock
National
Tribes, ties and a movie: A German's Afghan life
Photo: DPA
Gallery
10 things to do before summer in Germany is really over
Photo: DPA
Gallery
The mysteries of Berlin's abandoned theme park
Photo: Europeana.de 1914 - 1918
Gallery
A German soldier's life behind WWI lines
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
National
Share news tips with The Local Germany
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,418
jobs available
Toytown Germany
Germany's English-speaking crowd