• Germany's news in English
 

MTV Germany to become subscriber-only station

Published: 05 Oct 2010 16:43 GMT+02:00

The head of MTV Germany and Northern Europe, Dan Ligtvoet, told the Financial Times Deutschland that the music entertainment channel will switch from being among free stations to become part of paid internet broadband, cable and satellite packages.

The move is meant to kickstart “growth in the landscape of subscriber services,” Ligtvoet said.

In turn, Viacom, the US media giant that owns MTV, will promote its German sister-channel Viva as the central entertainment channel on free TV to provide “a window onto our world of programming,” featuring the most popular shows from all its channels, Ligtvoet said.

Viacom also operates the channels Comedy Central and the children’s channel Nickelodeon in Germany.

This will be the first television channel in Germany to switch an established free station over to subscriber packages, though most are working to reduce their dependence on advertisements and take advantage of new digital and mobile platforms, the paper reported.

“I expect more growth from it,” Ligtvoet said. “Our strategy is to offer content everywhere the users want to see it.”

Ligtvoet emphasized that the company is at the forefront of a shift that will occur in subscriber-only TV services in the next five to 10 years.

“Infrastructure providers, these being the cable networks, want to grow - and not just in terms of the content they provide,” he told the paper. “They want to be part of the growing expansion of paid TV services.”

The Local/DAPD/rm

The Local (news@thelocal.de)

Your comments about this article

19:16 October 5, 2010 by majura
No real loss IMO. I think they're most likely going to fail.

Whilst people here are used to paying higher taxes and next year will have us all paying for the joke that is GEZ (I have no issue with the idea of state-funded TV/Radio, but where I come from it comes out of the national budget). I just don't see parents paying extra for MTV just because their teenies want it. Lets be honest, there's something called the internet and all the 'popular programs' can be had in English.
14:19 October 6, 2010 by efehrenbach
What? Like OMFG!!!! no more free Lady cAcA, Eminem , Rihanna, Shakira, Kylie Minogue or even LENA!!!!!! Thank goodness Jamster is still around :-p

Good Riddance.
14:51 October 6, 2010 by dankworth
Gott sei Dank
14:16 October 7, 2010 by J-Dub
If MTV was all in German, this would not have ever been thought of. See, it's a luxury to have a non-news TV station in Germany in any other language than German and that is why MTV thinks they will succeed with this. But unfortunately, they won't since VIVA is just as good, if not better. VIVA plays actual music instead of this reality TV garbage.
15:00 October 7, 2010 by Johnne
Thank God! at least we won´t be forced to see their rubbish for free.
11:29 October 8, 2010 by delvek
Wow, cya MTV its amazing your still going since your programming has been crap since the 90's. Do they even play music videos anymore?

Sad though, MTV in the 80's was incredible.
21:39 October 8, 2010 by chuckfm
I'm intrigued that they think it will work.. and I do think there will be a trend in this directions of paid services... Backlash to the cost-free services we've seen in the last years. I think we will say I want "commercial-free" and I will pay for it! Then the "look at all I can get for nothing" will slowly fade and folks will redefine their needs. Look at HBO and Fox.. for these future models. That said, I see a changing of the guard and the end of the MTv era! Yaa the king is dead, long live the king!
09:52 October 11, 2010 by lordkorner
What a wonderful piece of news.one less channel to hop.
21:30 January 6, 2011 by ouijabored
it's too bad... i really enjoyed Mtv whilst here in germany.. but i'm NOT paying for it... i enjoy Yavido, Deluxe Music and the others anyways... more music, better music, and no stupid 'Reality TV'... i could do without Snookie!
Today's headlines
Wolf spotted in North Rhine-Westphalia
File photo: DPA

Wolf spotted in North Rhine-Westphalia

Camera traps have spotted a wolf for the second time in a month in North Rhine-Westphalia, the state environment ministry reported on Friday. READ  

German ranchers murdered in Paraguay
Paraguayan police on patrol in an area known to contain EPP rebels. File photo: DPA

German ranchers murdered in Paraguay

The Foreign Ministry in Berlin confirmed that two Germans living in Paraguay were kidnapped and killed earlier this week. READ  

AfD braces for busy conference weekend
"Vote AfD!" reads the flyover message. Photo: DPA

AfD braces for busy conference weekend

As leaders of the Germany's anti-Euro upstart party Alternative for Germany (AfD) prepare for its party conference this weekend, the potential for chaos is rising. READ  

Sudden dose of winter causes traffic chaos
Snow in Oberharz. Photo: DPA

Sudden dose of winter causes traffic chaos

UPDATE: Two people were rescued from avalanches as a blast of winter has taken Germany by surprise, while snow and ice accounted for several traffic accidents across the country on Friday. READ  

BND collects 220 million phone records a day
Photo: DPA

BND collects 220 million phone records a day

Germany's foreign intelligence agency, the Bundesnachrichtendienst (BND) collects 220 million pieces of information about foreign phone calls and SMS every day, Zeit Online reported on Friday. READ  

U-turn on minimum wage for foreign drivers
Photo: DPA

U-turn on minimum wage for foreign drivers

Germany temporarily hit the brakes Friday on applying its new minimum wage to foreign truck drivers transiting the country in a move welcomed by Poland, which vigorously opposed the system. READ  

Crises make Germany EU foreign policy leader
Foreign Minister Frank-Walter Steinmeier. Photo: DPA

Crises make Germany EU foreign policy leader

Foreign policy think-tank the European Council on Foreign Relations (ECFR) gave Germany top marks in its annual check-up of EU member states released on Thursday. READ  

Prost! Beer sales hop up for first gain in 8 years
Photo: DPA

Prost! Beer sales hop up for first gain in 8 years

New figures released Friday by federal statistics office Destatis are numbers breweries can drink to, as German beer consumption saw its first year-on-year rise since 2006. READ  

Germany has thousands of uni spots open
Photo: DPA

Germany has thousands of uni spots open

New research published by Spiegel on Friday shows that there are thousands of university placesa unoccupied across the country, while certain hot spots cope with too much demand. READ  

Borussia coach admits to 'downward spiral'
Borussia Dortmund coach Jürgen Klopp at a press conference. Photo: DPA

Borussia coach admits to 'downward spiral'

Borussia Dortmund coach Jürgen Klopp admits feeling the pressure as his side resume their fight to stay in Germany's top flight on Saturday at fellow Champions League side Bayer Leverkusen. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Business & Money
FATCA: 'The age of financial privacy is over'
Gallery
The best regional foods TTIP opponents want to protect
Photo: DPA
Features
The rise and spread of Pegida
Photo: Shutterstock
Culture
This cosplayer did not think his plan through
National
Europe in statistics - from Spain to Sweden
Photo: DPA
Politics
The Local's report from Pegida's largest ever demonstration.
Sponsored Article
Top-notch tech boosts bilingual schools
National
Six stories that will rock Germany this year
Photo: DPA
National
Terror alert at a new high. Should you be worried?
Dresden skyline and river by night. Photo: DPA
Politics
What does Dresden have against Muslims?
Photo: DPA
National
What were your favourite news stories of 2014?
Gallery
Top 12 German idioms
National
Why has The Local got a new logo?
Photo: DPA
National
This German was abducted and tortured by the CIA
Culture
10 top tips for partying in Germany
Photo: DPA
Technology
What does the Chancellor see as the future of the internet?
Photo: DPA
Berlin
The Local's series on 25 years since the fall of the Berlin Wall
Photo: DPA
Business & Money
JobTalk: All you need to know about working in Germany
National
Share news tips with The Local Germany
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

3,971
jobs available
Toytown Germany
Germany's English-speaking crowd