• Germany's news in English
 
app_header_v3

MTV Germany to become subscriber-only station

The Local · 5 Oct 2010, 16:43

Published: 05 Oct 2010 16:43 GMT+02:00

The head of MTV Germany and Northern Europe, Dan Ligtvoet, told the Financial Times Deutschland that the music entertainment channel will switch from being among free stations to become part of paid internet broadband, cable and satellite packages.

The move is meant to kickstart “growth in the landscape of subscriber services,” Ligtvoet said.

In turn, Viacom, the US media giant that owns MTV, will promote its German sister-channel Viva as the central entertainment channel on free TV to provide “a window onto our world of programming,” featuring the most popular shows from all its channels, Ligtvoet said.

Viacom also operates the channels Comedy Central and the children’s channel Nickelodeon in Germany.

This will be the first television channel in Germany to switch an established free station over to subscriber packages, though most are working to reduce their dependence on advertisements and take advantage of new digital and mobile platforms, the paper reported.

“I expect more growth from it,” Ligtvoet said. “Our strategy is to offer content everywhere the users want to see it.”

Ligtvoet emphasized that the company is at the forefront of a shift that will occur in subscriber-only TV services in the next five to 10 years.

Story continues below…

“Infrastructure providers, these being the cable networks, want to grow - and not just in terms of the content they provide,” he told the paper. “They want to be part of the growing expansion of paid TV services.”

The Local/DAPD/rm

The Local (news@thelocal.de)

Your comments about this article

19:16 October 5, 2010 by majura
No real loss IMO. I think they're most likely going to fail.

Whilst people here are used to paying higher taxes and next year will have us all paying for the joke that is GEZ (I have no issue with the idea of state-funded TV/Radio, but where I come from it comes out of the national budget). I just don't see parents paying extra for MTV just because their teenies want it. Lets be honest, there's something called the internet and all the 'popular programs' can be had in English.
14:19 October 6, 2010 by efehrenbach
What? Like OMFG!!!! no more free Lady cAcA, Eminem , Rihanna, Shakira, Kylie Minogue or even LENA!!!!!! Thank goodness Jamster is still around :-p

Good Riddance.
14:51 October 6, 2010 by dankworth
Gott sei Dank
14:16 October 7, 2010 by J-Dub
If MTV was all in German, this would not have ever been thought of. See, it's a luxury to have a non-news TV station in Germany in any other language than German and that is why MTV thinks they will succeed with this. But unfortunately, they won't since VIVA is just as good, if not better. VIVA plays actual music instead of this reality TV garbage.
15:00 October 7, 2010 by Johnne
Thank God! at least we won´t be forced to see their rubbish for free.
11:29 October 8, 2010 by delvek
Wow, cya MTV its amazing your still going since your programming has been crap since the 90's. Do they even play music videos anymore?

Sad though, MTV in the 80's was incredible.
21:39 October 8, 2010 by chuckfm
I'm intrigued that they think it will work.. and I do think there will be a trend in this directions of paid services... Backlash to the cost-free services we've seen in the last years. I think we will say I want "commercial-free" and I will pay for it! Then the "look at all I can get for nothing" will slowly fade and folks will redefine their needs. Look at HBO and Fox.. for these future models. That said, I see a changing of the guard and the end of the MTv era! Yaa the king is dead, long live the king!
09:52 October 11, 2010 by lordkorner
What a wonderful piece of news.one less channel to hop.
21:30 January 6, 2011 by ouijabored
it's too bad... i really enjoyed Mtv whilst here in germany.. but i'm NOT paying for it... i enjoy Yavido, Deluxe Music and the others anyways... more music, better music, and no stupid 'Reality TV'... i could do without Snookie!
Today's headlines
I’m ashamed of Germany’s refugee failure: Green leader
Cem Özdemir. Photo: DPA

The head of the Green Party has responded angrily to Angela Merkel’s speech on refugees on Friday, saying he feels “ashamed at Germany’s failure".

German satirists mock Erdogan (and his penis)
Photo: DPA

Tempting fate?

Huge pro-Erdogan rally puts strain on Turkish community
Erdogan supporters at a rally in 2014. Photo: DPA

Tens of thousands of supporters of Turkish President Recep Tayyip Erdogan plan to rally in Cologne on Sunday, as tensions over Turkey's failed coup have put German authorities on edge.

Opinion
How the Berlin startup scene is wasting its potential
Photo: DPA

"The truth is, there really isn't a truly successful international Berlin startup."

Five years' jail for German darknet weapons dealer
Photo: DPA

He had sold weapons to known Isis-sympathizers and far-right extremists.

Prickly Bavarian calls out cops on hedgehogs' noisy sex
Photo: DPA

Caught in the act.

International or German state school - which one's best?
Photo: DPA

Deciding between sending your child to a German state school or a private international school isn't easy. Max Bringmann has experienced both.

13 mortifying mistakes German learners always make

Sure-fire ways to get off on the wrong foot in the German language.

Captain Schweinsteiger retires from international football
Bastian Schweinsteiger. Photo: DPA

He has won a World Cup with Die Mannschaft and captained them at Euro 2016. On Friday Bastian Schweinsteiger announced his retirement from the national team.

Woman accused of false rape allegation at Cologne NYE
Cologne on New Year's Eve. Photo: DPA

According to latest reports, the woman was not even in Cologne on New Year's Eve.

Sponsored Article
Why you should attend an international job fair
Travel
Enter if you dare: Berlin's best abandoned haunts
DPA
Gallery
IN PICTURES: How Munich responded to shooting spree
Lifestyle
10 rookie errors all Brits make when they arrive in Germany
Sponsored Article
Why Swiss hospitality graduates are in demand
National
Bavaria train attack: Were police right to shoot to kill?
Sponsored Article
Five things Americans should know about voting abroad
National
How to get German citizenship (or just stay forever)
Technology
Brexit will turn Berlin into 'Europe’s startup capital'
Travel
Six soothing day trips to escape the bustle of Berlin
International
'Germany needs to make UK come to its senses'
Sponsored Article
Why expats choose international health insurance
Features
Six odd things Germans do in the summer
Travel
These 10 little-known German towns are a must see
Sponsored Article
Health insurance for expats in Germany: a quick guide
Features
How two gay dads cut through German red tape to start a family
National
Five things to know about guns in Germany
Culture
10 things you need to know before attending a German wedding
National
Eight weird habits you'll pick up living in Germany
Sponsored Article
Why Swiss hospitality graduates are in demand
Lifestyle
Six reasons 'super-cool' Berlin isn't all it's cracked up to be
Society
Only one country likes getting naked on the beach more than Germany
Sponsored Article
Why you should attend an international job fair
Lifestyle
23 ridiculously fascinating things you never knew about Berlin
Culture
8 German words that perfectly sum up your 20s
Lifestyle
Can't make it past the door at Berlin's most famous club? Help is at hand
Business & Money
Why Frankfurt could steal London's crown as Europe's finance capital
Features
6 surprising things I learned about Germany while editing The Local
10,786
jobs available
Toytown Germany
Germany's English-speaking crowd